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Since launching our SEO campaign, we’ve seen fantastic initial results. November saw a 46.5% increase in user visits, although the overall trend did see some fluctuations. A significant number of those users arrived through organic (SEO) channels. Average session duration also increased, this time by 20.0%, meaning our content is relevant to users. In terms of SEO performance, we saw the site’s average rank increase by a small but welcome 2.0%. We now have 27 keywords in the top 3 spots of Google’s search results, with a further 33 in the top 4 to 10 spots. The ‘Small To Large Patch Jobs Mosman’ keyword in particular holds the #1 position. In December, we will expand our optimisations to boost ‘plaster repair’ and ‘plastering services’ target keywords, in order to take advantage of their high monthly search volume.

SEO Analysis

  • It has been a strong start for the SEO campaign as we note solid data across the board for the month of November
  • 27 keywords ranking in top 3 (first page) results
  • 56 keywords ranking in top 4-10 (first page) results
  • Initial status for keyword ‘Water Damage Plaster Tamarama’ shows it is ranking in the 1st position (first page)
  • Keyword ‘plastering services Woolwich’ is ranking in the 1st position (first page)
  • Keyword ‘acoustic soundproofing and insulation Mosman’ is ranking in the 3rd position (first page)
  • Keyword ‘ornate plasterwork Dover Heights’ is ranking in the 4th position (first page)
  • Starting in December, we will be expanding our strategy to boost keywords related to ‘plaster repair’ and ‘plastering services’ as these high-competition keywords have significant average monthly searches and they have yet to secure solid rankings in the organic search results.