Manager
The SEO campaign continued to show positive results in November, with increases to a number of key stats. User visits increased by a fantastic 131.5%, with a high trend overall. CPC users made over half those users, followed by visitors arriving through organic (SEO) channels. The site’s average SEO rank did drop by a marginal 1.3%, but it still ranks fairly high at 4.0. Almost all our keywords are listed in the top 10 spots of Google’s search results, with 89 in the top 3 positions – very pleasing to see. We saw some movement from the ‘brazilian jiu jitsu Melbourne’ target keyword as well. December will see us revise our on-page optimisations for the ‘martial arts Melbourne’ target keyword, which is highly competitive. It has a significant monthly search volume, so we want to see it shift closer to the top 10 spots.
SEO Analysis
86 keywords ranking in top 3 (first page) results
28 keywords ranking in the top 4-10 (first page) results
Keyword ‘wing chun Melbourne’ ranking in 7th position (first page)
Keyword ‘martial arts Eltham’ ranking in 10th position (first page)
Keyword ‘brazilian jiu jitsu Melbourne’ ranking in 20th position (second page), up slightly from 21st position (third page) from the previous month.
Keyword ‘martial arts Diamond Creek’ ranking in 13th position (second page)
In November, we completed on-page optimisations with a focus on keyword ‘martial arts Preston’ which ranks in 17th position (second page), up slightly from 19th position in the previous month.
For the month of December, we plan to revisit our on-page strategy on the high-competition keyword ‘martial arts Melbourne’ as it has a significant average monthly search volume and to bring it closer to the first page of Google search results.
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