Allkind Joinery & Glass – January 2022 Monthly Report

Manager

The SEO campaign for the month of January produced massive wins in site traffic and keyword rankings. User site visit soared by 16.7% this month with each user spending 118.1% more time on the site. A total of 108 keywords join the top 3 positions and 132 keywords join the top 4-10 positions of first page results, with this month’s focus keywords claiming top 1-3 positions of first page results. Keywords ranking in the #1 spot this month are ‘custom timber joinery Brisbane’ and ‘custom timber sliding doors Chermside’. These successful rankings are followed closely by the keywords ‘customer timber windows Brisbane’, ‘custom timber doors Brisbane’, and ‘custom timber bi fold doors Brisbane’ which are ranking at 2nd, 2nd, and 3rd positions of first page results. To strengthen the site’s position in search rankings, we completed on-page optimisations for the keyword ‘custom sliding windows’ in January and look forward to seeing this keyword move upward in its ranking in the coming weeks. We plan to boost the keyword ‘custom sliding windows Brisbane’ further up the rankings with on-page optimisations we will put in place through February.

On the Google Ads front, the campaign has produced fairly steady wins this month. Conversions are up by 17.17% this month which led to a total of 19 conversions at a cost per conversion of $28.86. This is great news for the campaign as we’re turning in more conversions at less the cost from last month’s stats. The average cost per click has also improved by 16.57%. Despite the slight decline in Search Impression Share, we can say that the campaign has been successful overall in generating more qualified leads this month. It’s also noteworthy to mention that the Cabinet Maker ad group is on pause as this service is currently not being offered. Through February, we plan to continue with the current optimisation strategies we have put in place as these are showing promising results. As part of our strategy to streamline leads and direct more high-intent traffic to the site, we paused keywords that have no conversions for more than 6 months and added competitor keywords in the negative keywords list. We’re optimistic that this move will drive more qualified leads and conversions from the campaign.

SEO Analysis

108 keywords ranking in top 3 (first page) results

132 keywords ranking in top 4-10 (first page) results

Keyword ‘custom timber joinery Brisbane’ ranking in 1st position (first page)

Keyword ‘custom timber windows Brisbane’ ranking in 2nd position (first page)

Keyword ‘custom timber doors Brisbane’ ranking in 2nd position (first page)

Keyword ‘custom timber bi fold doors Brisbane’ ranking in 3rd position (first page)

Keyword ‘custom timber joinery Chermside’ ranking in 1st position (first page)

Keyword ‘custom timber sliding doors Chermside’ ranking in 1st position (first page)

For the month of January, on-page optimisation focused on keyword ‘custom sliding windows’.

Through February, we will focus on-page strategies on the keyword ‘custom sliding windows Brisbane’ to boost its ranking into the first page of Google results.

Google Ads Analysis

19 Conversions

200 Clicks

5.71% CTR

9.50% Conversion rate

January has produced a steady month of result for the Google Ads campaign. We were successful in increasing the Conversion Rate by 17.17% compared to December which was very exciting to see. We are also pleased to see that the cost/conversion has improved from $40.53 in December to $28.86 this month, which means we are getting more leads at a cheaper cost. Additionally, the average cost per click improved by 16.57% so we are getting more clicks at a lower cost.

However, we noticed that the Search impression share declined as the ads showed up at the top results page 14.15% of the time compared to 15.33% in December. This is not necessarily bad since we were able to get more qualified leads as shown in improvements in other key metrics.

The plan for February is to continue with the current optimisations as it has shown promising results. We paused the Cabinet Maker ad group since it is not a currently offered service although it was before. Furthermore, we paused keywords that have no conversions for more than 6 months and added competitor keywords in the negative keywords list to help the campaign get more qualified leads and conversions.