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January brings fantastic overall results for the campaign, with positives across the board. User traffic increased by 100.5%, and saw a high trend throughout the month. Almost all these visitors arrived through organic (SEO) channels – 342 in total, with 337 new. Average session duration also increased, which shows that our content is relevant to user searches. In terms of SEO, we saw an 8.0% rise in the site’s average SEO rank, which is a very welcome sight. We also have more keywords in the top 3 positions now – 25, with 14 again holding the #1 rank. January saw us focus optimisations on the ‘landscaping contractors canberra’ target keyword, which moved up 9 spots into 14th. February will see us shift to the ‘landscaping macarthur’ target keyword to take advantage of its high monthly search volume.

SEO Analysis

  • 24 keywords ranking in top 3 (first page) results
  • 36 keywords ranking in top 4-10 (first page) results
  • Keyword ‘landscaping canberra’ ranking in 5th position (first page)
  • Keyword ‘landscape design canberra’ ranking in 8th position (first page)
  • Keyword ‘garden design canberra’ ranking in 2nd position (first page)
  • For the month of January, we focused our on-page strategies on the keyword ‘landscaping contractors canberra’ which is now in 14th position (second page), up from its previous 23rd position (third page).
  • Through February, we plan to focus our strategies on the keyword ‘landscaping macarthur’ as it has significant average monthly searches and to boost its ranking in Google results.