Manager
The SEO campaign for the month of January has produced some noteworthy wins and slight dips in both site traffic and keyword rankings. User site traffic went down by 3.9% this month, leading to a total of 122 users visiting the site in January. Of the 122 users, 73 are from the organic channel. We’re pleased to report that each user spent 54.4% more time on the site this month compared to the previous month’s average session duration. A total of 16 keywords join the top 3 positions and 26 keywords join the top 4-10 positions of first page results. Rankings for the keywords ‘childrens dentist hawthorn’ and ‘dentist south yarra’ are fairly steady with minimal movement in their positions. A massive win for the campaign is the keyword ‘childrens dentist south yarra’, which is holding on strongly to its top 1 position of first page results. To strengthen the site’s position in search results rankings, we have completed on-page optimisations for the keyword ‘dentist malvern’ in January and look forward to seeing it move closer to top positions of first page results in the coming weeks. We also plan to revisit our on-page strategy for the keyword ‘dentist caulfield’ through February and come up with strategies on how to boost its ranking back to a higher position in search results.
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