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Macquarie Dentists – January 2022 Monthly Report

by | Feb 7, 2022 | Macquarie Dentists | 0 comments

Manager

January continues the promising results for the campaign, albeit at a slower rate. User traffic again went up, this time by 6.5% – though with a high overall trend. A significant number of users also arrived through organic (SEO) channels, which is very pleasing to see. Average session duration remains well over a minute, so our content remains relevant to user searches. We’ve again seen a decline in Click Through Rate, but this is because of a sharper increase in Impressions versus a smaller increase in Clicks. More favourably, Post and Page Engagement continues to rise, meaning we’ve seen steady performances across many key metrics. For February, we will integrate tracking of successful bookings and optimise interest targeting.

Facebook Analysis

  • 0.94% CTR
  • 480 Clicks
  • 15,169 Reach
  • January has been great for the Facebook Ads campaign. We noticed a steady performance of most key metrics. There were 168 link clicks that redirected to your website. This means people showed interest in the service based on the ad and looked for more details, 3 of which converted into website leads.

    • However, we are still not able to track booking conversions made through your third-party booking platform. Although we were able to set up the tracking in Google Analytics, without the Facebook Pixel installed in the booking website we still cannot test nor track booking conversions.

    The plan for February is to complete the integration of tracking so successful bookings are properly recorded, which will really help in our optimisations. We will also optimise interest and demographic targeting so only a highly relevant audience is being reached.