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Safety Bay Dental – January 2022 Monthly Report

by | Feb 7, 2022 | Safety Bay Dental | 0 comments

Manager

January saw some setbacks for the campaign, but there remain reasons for optimism. User visits again had a minimal drop, but by a lower percentage than November – this time by just 2.3%. More favourably, a large majority of users continue to arrive through organic (SEO) channels, and the overall trend for traffic was high. The site’s average rank again dropped by a minimal 0.2%, but we’ve sustained our keywords in the top 3 spots of Google’s search results. A significant number also remain on the first page, which is pleasing to see. January saw us focus on the ‘dentist beeliar’ target keyword, and we hope to see movement in the coming weeks. In the meantime, this February we will focus optimisations on the ‘dentist hammond park’ target keyword to take advantage of its high search volume.

SEO Analysis

  • 9 keywords ranking in top 3 (first page) results
  • 11 keywords ranking in top 4-10 (first page) results
  • Keyword ‘dentist safety bay’ ranking in 1st position (first page)
  • Keyword ‘invisalign safety bay’ ranking in 1st position (first page)
  • Keyword ‘dentist rockingham’ ranking in 7th position (first page)
  • Keyword ‘dentist warnbro’ ranking in 9th position (first page)
  • Keyword ‘dentist wellard’ ranking in 10th position (first page)
  • Keyword ‘dentist port kennedy’ ranking in 11th position (second page)
  • Keyword ‘dentist baldivis’ ranking in 20th position (second page)
  • In January, we completed on-page optimisation with a focus on the keyword ‘dentist beeliar’.
  • Through the month of February, we will focus our on-page optimisation on the keyword ‘dentist hammond park’ as it has significant monthly searches and to bring it closer to the first page of search results.