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February brings mixed but still promising results for the campaign. User visits did decline by 4.4%, but the overall trend saw several peaks. A majority of those users arrived through organic (SEO) channels – 133 total, with 126 of them new. Average session duration, meanwhile, went up by 4.2% and remains well over a minute. This shows that our content is relevant to people’s searches. The site’s average SEO rank again dropped, this time by 8.7%. Still, almost all our keywords remain in the #1 rank on Google’s search results – very pleasing to see! In February, we performed on-page optimisations for the ‘tree removal crawley’ target keyword, which now ranks #1. We also created an optimised blog post for your approval. In March, we will focus optimisations on the ‘tree removal melville’ target keyword so that it returns to the top 3 spots.

SEO Analysis

  • 14 keywords ranking in top 3 (first page) of results
  • 2 keywords ranking in top 4-10 (first page) results
  • Keyword ‘tree pruning Fremantle’ ranking in 1st position (first page)
  • Keyword ‘tree removal Fremantle’ ranking in 1st position (first page)
  • Keyword ‘tree services Fremantle’ ranking in 1st position (first page).
  • Keyword ‘tree removal melville’ ranking in 6th position (first page)
  • Keyword ‘tree pruning melville’ ranking in 4th position (first page).
  • In February, on-page optimisation was completed with a focus on the keyword ‘tree removal crawley’ which is now ranking in 1st position (first page).
  • Additionally, we have written a blog post and we have sent it for your approval before we can publish it live on the website. The blog post can be viewed here: https://bit.ly/3ImfwA4
  • Through the month of March, we plan to focus our on-page optimisation on keyword ‘tree removal melville’ to help bring it back to the top 3 positions in Google search results.