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This month’s SEO campaign has produced areas for potential as well as success for this month’s keyword rankings. User site visits take a slight dip at 151 users this month with each user spending 65.1% less time on the average. Keyword rankings show a few minor fluctuations in the number of keywords joining the top 1-3 and 4-10 positions of first page search results. We’re pleased to report that all of this month’s targeted keywords have secured the top 1-2 rankings of first page search results. Another win that’s worthy of note is the successful on-page optimisation of the keyword ‘custom sliding windows Brisbane’ which is now ranking at 6th position of first page search results. Through March, we will use on-page strategies to boost the keyword ‘custom timber french doors Sunshine Coast’ closer to the top positions of first of Google’s search results.
February has produced fairly steady results and notable wins for the Google Ads campaign with a total of 19 conversions, 190 clicks, 5.66% Click Through Rate, and 10% Conversion Rate. We’re pleased to see that the Conversion Rate has increased by 5.26% this month compared to last month. The campaign has also been successful in lowering the Cost per Conversion from last month’s $28.86 to $27.24 this month, which means that more leads are driven to the site at a cheaper cost. February’s key metrics show that we were able to get more qualified leads this month despite the slight 5% dip in clicks. Our strategy through March is to continue with the current optimisations as these efforts have produced promising results. We have also added competitor keywords in the negative keywords list to help funnel more qualified leads and conversions to the site.
SEO Analysis
119 keywords ranking in top 3 (first page) results
111 keywords ranking in top 4-10 (first page) results
Keyword ‘custom timber joinery Brisbane’ ranking in 1st position (first page)
Keyword ‘custom timber windows Brisbane’ ranking in 2nd position (first page)
Keyword ‘custom timber doors Brisbane’ ranking in 2nd position (first page)
Keyword ‘custom timber bi fold doors Brisbane’ ranking in 2nd position (first page)
Keyword ‘custom timber joinery Chermside’ ranking in 1st position (first page)
Keyword ‘custom timber sliding doors Chermside’ ranking in 1st position (first page)
For the month of February, on-page optimisation focused on keyword ‘custom sliding windows Brisbane’ which is now ranking in 6th position (first page).
Through March, we will focus on-page strategies on the keyword ‘custom timber french doors Sunshine Coast’ to help bring its ranking into the first page of Google results.
Google Ads Analysis
19 Conversions
190 Clicks
5.66% CTR
10.00% Conversion rate
February has produced a steady month of result for the Google Ads campaign. We were successful in increasing the Conversion Rate by 5.26% compared to January which was very exciting to see. We are also pleased to see that the cost/conversion has further improved from $28.86 in January to $27.24 this month, which means we are getting more leads at a cheaper cost.
However, we noticed that Clicks declined by 5.00% compared to January. This is not necessarily bad since we were able to get more qualified leads as shown in improvements in other key metrics.
The plan for March is to continue with the current optimisations as it has shown promising results. Furthermore, we added competitor keywords in the negative keywords list to help the campaign get more qualified leads and conversions.
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