Select Page

Brookwater Legal – February 2022 Monthly Report

by | Mar 7, 2022 | Brookwater Legal | 0 comments

Manager

We’re pleased to report that the SEO campaign for the month of February has produced fabulous results for site traffic. The number of users visiting the site is up by 26.2% this month, resulting in a total site traffic of 563 users. Of the 563 users, 327 users are from the organic search channel. The increase in site traffic is nicely complemented with a remarkable 25.7% increase in average session duration, yielding an average of 1 minute 40 seconds spent on the site by each user this month. We have also initiated strategies that quickened the page loading time by 69% to help users browse through the site faster. Rankings for most of this month’s keywords are enjoying top positions at first page results, with keywords ‘mediation Ripley’, ‘small business lawyer Ipswich’, ‘family lawyer Ipswich’, ‘family lawyers ipswich’, and ‘conveyancing lawyers ipswich’ ranking at 4th, 4th, 5th, 6th, and 6th position, respectively. Trailing closely at the top positions of second page results are ‘business lawyers ipswich’ and ‘corporate lawyer ipswich’ which are ranking at 11th and 12th position. This month’s campaign also included optimising the keyword ‘solicitors ipswich’, which catapulted this keyword’s ranking from last month’s 46th position to this month’s 25th position. We look forward to seeing further upward movements from this keyword in the coming weeks. Through March, we will focus on boosting the high-competition keyword ‘wills ipswich’ with on-page optimisation strategies to bring it closer to the top positions of first page of Google’s search results.

SEO Analysis

  • 27 keywords ranking in top 3 (first page) results
  • 26 keywords ranking in top 4-10 (first page) results
  • Keyword ‘mediation Ripley’ ranking in 4th position (first page)
  • Keyword ‘small business lawyer Ipswich’ ranking in 4th position (first page)
  • Keyword ‘family lawyer ipswich’ ranking in 5th position (first page).
  • Keyword ‘family lawyers ipswich’ ranking in 6th position (first page)
  • Keyword ‘conveyancing lawyers Ipswich’ ranking in 6th position (first page)
  • Keyword ‘business lawyers Ipswich’ ranking in 11th position (first page)
  • Keyword ‘corporate lawyer Ipswich’ ranking in 12th position (second page)
  • In February, we focused our on-page optimisation on the keyword ‘solicitors Ipswich’ which has climbed to 25th position (third page), an improvement from 46th position (fifth page) in the previous month.
  • For the month of March, we will focus our on-page optimisation strategies on the high-competition keyword ‘wills ipswich’ as it could use a boost into the first page of Google results.