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Gardengigs – February 2022 Monthly Report

by | Mar 7, 2022 | Gardengigs | 0 comments

Manager

February continues January’s promising results for the campaign, with very limited setbacks. User traffic did see a decline, but the overall trend remained high. Almost all the users arrived through organic (SEO) channels – 235 total, with 226 of them new. In pleasing news, average session duration increased by 34.0% and remains well over a minute. This shows our content continues to be relevant to user searches. We also saw an 8.4% rise in the site’s average SEO rank, and a favourable number of them are on the first page of Google’s search results. The campaign did lose some keywords from the top 3 spots, however. February saw us focus our on-page optimisations on the ‘landscaping macarthur’ target keyword, which has moved 6 places up to 9th, on Google’s first page. In March, we will shift our focus to the ‘landscaping contractors kingston’ target keyword to take advantage of its monthly search volume.

SEO Analysis

  • 13 keywords ranking in top 3 (first page) results
  • 35 keywords ranking in top 4-10 (first page) results
  • Keyword ‘landscaping canberra’ ranking in 6th position (first page)
  • Keyword ‘landscape design canberra’ ranking in 5th position (first page)
  • Keyword ‘garden design canberra’ ranking in 2nd position (first page)
  • For the month of February, we focused our on-page strategies on the keyword ‘landscaping macarthur’ which is now in 9th position (first page), up from its previous 15th position (second page).
  • Through March, we plan to focus our strategies on the keyword ‘landscaping contractors kingston’ as it has significant average monthly searches and to drive its ranking higher in Google results.