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Hawksburn Village Dental – February 2022 Monthly Report

by | Mar 7, 2022 | Hawksburn Village Dental | 0 comments

Manager

February continues last month’s favourable results, with more positives for the campaign. User site traffic saw welcome recovery, going up by 13.9%, with an upward trend towards the end. Almost all our users arrived through organic (SEO) channels, with 100 in total and 94 of them new. Users also spent 24.7% more time on the website, showing that our content is relevant to their searches. In terms of SEO, the site saw a 4.1% increase in the average SEO rank, which is very pleasing to see. We have more keywords in the top 3 positions now – 20 this month, with 10 holding the #1 spot. In particular, we saw fantastic movement from the ‘dentist caulfield’ target keyword, which now ranks 20th after falling from the top 100 spots. March will see us focus on-page optimisations on the ‘dentist fitzroy’ target keyword, which is highly competitive with a significant monthly search volume.

SEO Analysis

  • 22 keywords ranking in top 3 (first page) results
  • 28 keywords ranking in top 4-10 (first page) results
  • Keyword ‘childrens dentist south yarra’ is ranking in 1st position (first page)
  • Keyword ‘childrens dentist hawthorn’ ranking in 5th position (first page)
  • Keyword ‘dentist south yarra’ ranking in 18th position (second page)
  • In February, we completed on-page optimisation with a focus on the keyword ‘dentist caulfield’ which now ranks in 20th position (second page), a big improvement after it fell out of the top 100 rankings in the previous month.
  • Through March, we plan to focus our on-page strategy on the high-competition keyword ‘dentist fitzroy’ as it has significant average monthly searches.