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Macquarie Dentists – February 2022 Monthly Report

by | Mar 7, 2022 | Macquarie Dentists | 0 comments

Manager

February sees mixed but promising results for the campaign. User traffic declined slightly by 3.2%, but the overall trend saw several peaks. Almost half those users arrived through organic (SEO) channels, with 221 in total, 203 of which were new. Average session duration also went up by a notable 7.5% and remains over 2 minutes. For Facebook ads, Clicks went down by 15.2%, but Click Through Rate (CTR) went up by 3.0%! The overall rate of impressions also remains high. For March, we will complete tracking integration to record successful bookings. We will also optimise interest and demographic targeting to reach only a highly relevant audience.

Facebook Analysis

  • 0.97% CTR
  • 407 Clicks
  • 13,259 Reach
  • February has been great for the Facebook Ads campaign.There was a 2.96% increase in CTR, which means more people found the ads relevant to their needs although there was a 17.65% drop in Impressions. There were also 139 link clicks that redirected to your website. This means people showed interest in the service based on the ad and looked for more details on your website.

    • However, we are still not able to track booking conversions made through your third-party booking platform. Although we were able to set up the tracking in Google Analytics, without the Facebook Pixel installed in the booking website we still cannot test nor track booking conversions. Centaur Software has been unresponsive about this concern.

    The plan for March is to complete the integration of tracking so successful bookings are properly recorded, which will really help in our optimisations. We will also optimise interest and demographic targeting so only a highly relevant audience is being reached by the ads.