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Marketing Broker Australia – February 2022 Monthly Report

by | Mar 7, 2022 | Marketing Broker Australia | 0 comments

Manager

In February, we saw some mixed results across the board, although there is reason for optimism. User visits did decline, but only by a marginal 1.9%, and the overall trend ended on a sharp upward note. A significant number of users continue to arrive through organic (SEO) channels, and average session duration now sits well over 4 minutes. The site’s average SEO ranking also saw a drop, but keyword performance has remained steady. In February, we created SEO-optimised GMB listings to gain more service relevance. March will see us focus on the ‘marketing consultant Perth’ target keyword to gain a foothold in GMB rankings and improve interactions with the site.

GMB Analysis

  • We kicked off our very first GMB campaign in February.
  • The Google My Business listing has 253 total views for the month
  • 11 website visits were also secured from the views on the Google Maps listing through the month.
  • In February, we created and posted two SEO optimised content for the GMB listing in order to gain more service and location relevance with Google. The posts can be viewed here: https://bit.ly/3vprrKa and https://bit.ly/3tawRps.
  • Through the month of March, we plan to focus on the keyword ‘marketing consultant Perth’ to gain a foothold in the GMB rankings and improve visitor actions as it has a significant number of monthly searches.