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PlasterFix – February 2022 Monthly Report

by | Mar 7, 2022 | Plasterfix | 0 comments

Manager

February sees some mixed results for the campaign, but there are some positives! User visits saw another increase, this time by 3.8%. Around half those users arrived through organic (SEO) channels, with almost the same number of visitors from last month! The overall trend also saw several peaks, and ended on a pleasing upward note. In terms of SEO, we did see a drop in the site’s average rank by 4.3%, but it remains within the top rankings at 9.8. We have more keywords in the top 10 spots now – 37 within the top 3, and a further 60 in the top 4 to 10. This is significantly more than our last report, which is very promising. In February, we focused on-page optimisations on the ‘plastering services Sydney’ target keyword, which has moved up 5 spots to 17th. In March, we will shift that focus to the ‘suspended ceiling’ keyword, which is highly competitive with a significant monthly search volume.

SEO Analysis

  • 42 keywords ranking in top 3 (first page) results
  • 57 keywords ranking in top 4-10 (first page) results
  • Keyword ‘water damage plaster Tamarama’ is ranking in the 2nd position (first page).
  • Keyword ‘plastering services Tamarama’ is ranking in the 8th position (first page).
  • Keyword ‘plastering services Woolwich’ is ranking in the 8th position (first page)
  • Keyword ‘acoustic soundproofing and insulation Bellevue Hill’ is ranking in the 2nd position (first page).
  • In February, we completed on-page optimisation with a focus on the keyword ‘plastering services Sydney’ which now ranks in 17th position (second page), up slightly from 21st position (third page) in the previous month.
  • Through March, we plan to focus our on-page strategy on the high-competition keyword ‘suspended ceiling’ as it has very high average monthly searches and to boost its ranking in the organic search results.