Select Page

Southern Excavations – February 2022 Monthly Report

by | Mar 7, 2022 | Southern Excavations | 0 comments

Manager

We saw many favourable statistics across the board in February, which is pleasing to see. User traffic saw a welcome rise by 9.3%, with almost all users coming through organic (SEO) channels – and all of those users new! Average session duration also went up by 18.6%. In terms of SEO, we did see a small dip in the site’s average ranking (down 9.7%), but we’ve sustained our keywords in the top 10 spots of Google’s search results. In February, we focused on-page optimisations on the ‘retaining walls lennox head’ target keyword, which has moved up four spots to 17th. March will see us shift our focus to the ‘retaining walls eltham’ target keyword so it improves in ranking.

SEO Analysis

  • 22 keywords ranking in top 4-10 (first page) results
  • Keyword ‘excavation byron bay’ ranking in 4th position (first page)
  • Keyword ‘bobcat hire lismore’ ranking in 6th position (first page)
  • Keyword ‘bobcat hire byron bay’ ranking in 4th position (first page)
  • In February, we completed on-page optimisation focusing on keyword ‘retaining walls lennox head’ which now ranks in 17th position (second page), up from 21st position (third page) in the previous month.
  • Through the month of March, we plan to focus our on-page optimisation on the keyword retaining walls eltham’ to help bring it back closer to the first page of Google search results.