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Canberra Glass – March 2022 Monthly Report

by | Mar 7, 2022 | Canberra Glass | 0 comments

Manager

The month of March had some slight challenges in regards to the SEO Campaign. Website traffic dropped slightly by 12.4% which totaled in 99 users this month. In correlation to this, the average session duration dropped by 31.4% which now sits at 1 minute and 29 seconds. Despite this, your website is continuing to drive brand new traffic. 77 new users through organic search results and 4 new users due to referral. The keyword rankings in March continue to stay steady with 14 keywords ranking in the top 1-3 results and 39 keywords ranking in the top 4-10 results on the first results page. It is great to see keywords ranking at the top of the results page, such as, ‘window glass replacement Tuggeranong’, ‘commercial glass repairs acton’ and ‘glazier acton’. In addition, keywords such as ‘window replacement acton’, ‘glass replacement tuggeranong’ and ‘mirror repairs acton’ are all ranking in the second position of the results page.

The Google Maps campaign saw major improvements in your keyword rankings. In this instance, the Keyword ‘glass replacement Canberra’ is ranking in 9th position in Google Maps, up from 17th position in the previous month. Your website visits sit at 42, your Google Maps views sit at 1,690 and you received over 21 phone calls as a result of your Google Maps Campaign. In March, we optimised content in your GMB so we can gain more location relevance. However, through April, we will focus our on-page strategies on the keyword ‘glazier Tuggeranong’ as we prepare to target this location in the coming weeks and aim to improve its ranking in the Google search results.

SEO Analysis

  • 14 keywords ranking in top 3 (first page) organic search results
  • 39 keywords ranking in top 4-10 (first page) organic search results
  • Keyword ‘glazier Canberra’ is in 13th position (second page)
  • Keyword ‘glass repairs Canberra’ is ranking in 8th position (first page)
  • Keyword ‘glass replacement Canberra’ is ranking in 7th position (first page) in organic search results
  • Keyword ‘glazier Canberra’ is in 12th position in Google Maps
  • Keyword ‘glass repairs Canberra’ is ranking in 10th position in Google Maps, up from 19th position in the previous month.
  • Keyword ‘glass replacement Canberra’ is ranking in 9th position in Google Maps, up from 17th position in the previous month.
  • The Google My Business listing also achieved 1,690 views on Google due to the Maps rankings.
  • 42 website visits, 21 phone calls (up from 7 in the previous month), and 3 requests for directions (up from 1 in the previous month) were generated from Google Maps listing.
  • In March, we were able to create and post SEO optimised content for the GMB listing in order to gain more location relevance. The post can be viewed here: https://bit.ly/3D1IymL.
  • Through April, we will focus our on-page strategies on the keyword ‘glazier Tuggeranong’ as we prepare to target this location in the coming weeks and aim to improve its ranking in the Google search results.