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Laguna Real Estate – March 2022 Monthly Report

by | Mar 7, 2022 | Laguna Real Estate | 0 comments

Manager

The SEO and Google Ads campaign experienced some setbacks in March, in part due to the issue with payment issues which affected clicks and conversions. User traffic again saw a marginal 2.9% drop, but the overall trend remained high and ended on an upward note. We again saw over 3,000 users arriving through the organic (SEO) channels – very favourable, as is the increase in average session duration. The site’s SEO rank did take a drop, however, by just 7.2%. Still, we’ve sustained our keyword performance, which is very positive. April will see us focus our optimisations on the ‘noosa heads real estate’ target keyword to boost its organic search ranking. In terms of Google Ads performance, the payment issue affected conversion rate and cost-per-click, although the click-through rate did increase by 2.2%. We will monitor the payment system this month, alongside adding search terms to the negative keyword list.

SEO Analysis

  • 5 keywords ranking in top 3 (first page) results
  • 8 keywords ranking in top 4-10 (first page) results
  • Keyword ‘real estate agents Tewantin’ ranking in 9th position (first page
  • Keyword ‘Noosa Heads real estate agent’ ranking in 4th position (first page)
  • Keyword ‘Noosa real estate agent’ ranking in 7th position (first page)
  • Keyword ‘real estate agent Noosa’ ranking in 8th position (first page)
  • Keyword ‘Noosa real estate’ ranking in 9th position (first page)
  • Keyword ‘Noosa Heads real estate’ ranking in 10th position (first page)
  • In March, we were able to create and post SEO optimised content for the Real Estate Agent Noosa GMB listing in order to gain more service and location relevance with Google. The post can be viewed here:https://bit.ly/3twmnlF.
  • Additionally, we were able to create and post SEO optimised content for the Real Estate Agent Tewantin GMB listing in order to gain more service and location relevance with Google. The post can be viewed here:https://bit.ly/3NdA6FH.
  • Through the month of April, we plan to focus our on-page strategy on the keyword ‘Noosa Heads real estate’ as it is trailing behind all the other keywords in terms of ranking in Google search results.

Google Ads Analysis

  • 4 Conversions
  • 307 Clicks
  • 18.31% CTR
  • 1.30% Conversion rate
  • March has been challenging for the Google Ads campaign as we encountered payment issues for more than two weeks and only got fixed on the 23rd. Due to lost opportunities, the conversion rate dropped by 59.19% and the cost per conversion spiked by 186.25%.
  • However, we immediately got 2 conversions once the ads were being delivered again.
  • With that being said, the plan for April is to continue adding irrelevant, low intent, and competitor search terms in the negative keyword list. We will also seek further optimisations to recover the performance of the campaign and monitor if the next payment on the 23rd will proceed without issues.