Manager
The campaign again saw some mixed results for the campaign, although several metrics were still very favourable. We had a 37.1% rise in user visits, a welcome recovery from last month. There was a notable peak on March 14, with 52 user visits in total on the day. A large majority of users again arrived through organic (SEO) searches, and they spend a significant amount of time on the website. Our average SEO rank did dip, however, and is now down to 7.5 – which is still high overall. We’ve also sustained our keyword performance from last month. March saw us complete on-page optimisations on the ‘building inspection blacktown’ target keyword, which presently ranks 14th. We expect it to move closer to Google’s first page of search results in the coming weeks. This April, we will focus on the ‘building inspection campbelltown’ to boost its organic search ranking.
SEO Analysis
- 19 keywords ranking in top 3 (first page) results
- 9 keywords ranking in top 4-10 (first page) results
- Keyword ‘building certifier sydney’ ranking in 7th position (first page)
- Keyword ‘private certifier blacktown’ ranking in 2nd position (first page)
- Keyword ‘private certifier Shellharbour’ ranking in 3rd position (first page)
- Keyword ‘building certifier Kiama’ ranking in 11th position (second page)
- Keyword ‘private certifier nowra’ ranking in 3rd position (first page)
- In March, we completed on-page optimisation with a focus on the keyword ‘building inspection blacktown’ and we expect improvement in its ranking in the coming weeks.
- Through the month of April, we will focus our on-page strategies on the keyword ‘building inspection campbelltown’ to boost its ranking from the fourth to the first page of Google results.
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