5Tales New Zealand – March 2022 Monthly Report

Manager

The month of March has presented opportunities for improvement in website traffic and keyword rankings. The number of website visitors decreased by 8.8% which is now sitting at 611 users, however, the average session duration increased by 26.3%. Out of all these visitors, 225 were from paid advertising and 219 of them were brand new users. In regards to keywords, the main goal was to optimise the keyword ‘digital agency auckland’, however it is currently not ranking in the top 100 positions. In addition, the aim was to optimise the keywords that were related to digital marketing and SEO, such as, ‘digital marketing agency auckland,’ ‘marketing agency auckland,’ ‘seo services nz,’ and ‘local seo auckland’. In April, the goal is to expand our on-page and off-page strategies for the listed keywords in the hopes they appear on the first page of Google’s search results.

SEO Analysis

• In March, the lone focus keyword ‘digital agency auckland’ is not ranking in the top 100 positions.
• Beginning in March, our plan is to optimise for keywords related to digital marketing or SEO, including ‘digital marketing agency auckland,’ ‘marketing agency auckland,’ ‘seo services nz,’ and ‘local seo auckland’ as these have significant average monthly searches.
• We will expand our on-page and off-page strategies for these keywords in the coming months to boost their rankings and bring them closer to the first page of Google search results.