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Hawksburn Village Dental – April 2022 Monthly Report

by | Apr 7, 2022 | Hawksburn Village Dental | 0 comments

Manager

We’ve seen mixed results for the campaign this April, but it’s not without some positives! User visits again saw a decline, this time by 22.5%. Still, the overall trend saw several peaks and ended on a good note. April 27–28 saw notable highs, and almost all those visits were from new users. A majority of those users arrived through organic (SEO) channels – 73 in total, with 68 new. More favourably, the average SEO rank went up by 6.7%, and we have more keywords now in the top 10 spots of Google’s search results! In April, we optimised the ‘dentist kew’ target keyword, which we expect will improve in rank in the coming weeks. For May, we will switch focus to the ‘teeth whitening camberwell’ target keyword, which is very competitive.

SEO Analysis

  • 18 keywords ranking in top 3 (first page) results
  • 22 keywords ranking in top 4-10 (first page) results
  • Keyword ‘childrens dentist south yarra’ is ranking in 1st position (first page)
  • Keyword ‘orthodontics prahran’ ranking in 1st position (first page)
  • Keyword ‘childrens dentist hawthorn’ ranking in 5th position (first page)
  • Keyword ‘dentist south yarra’ ranking in 20th position (second page)
  • In April, we completed on-page optimisation with a focus on the keyword ‘dentist kew’ and we expect its ranking to improve in the coming weeks.
  • For the month of May, we plan to focus our on-page strategy on the high-competition keyword ‘teeth whitening camberwell’ to boost its ranking in the Google search results.