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Kenec Plumbing and Gas – April 2022 Monthly Report

by | Apr 7, 2022 | Kenec Plumbing and Gas | 0 comments

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April sees mixed results, but with some favourable metrics. User visits dropped by 17.3%, but saw a notable peak on 19 April. More pleasing is that organic (SEO) users make up half of site visits, and spent over 4 minutes on the website. In fact, average session duration remains over 4 minutes total. Meanwhile, we saw a small but welcome 0.9% rise in the site’s average SEO ranking. There was also a 33.3% increase in the number of keywords on the first page of search results. GMB performance remains steady, with the ‘blocked drains baldivis’ target keyword ranking 1st on the map pack. April saw us create optimised content for the Rockingham and Baldivis GMB listings to gain more service and location relevance. This May, we will continue our off-page strategies for the Baldivis and Rockingham location keywords to bring keywords such as ‘plumber baldivis’ and ‘plumber rockingham’ into the top 3 spots.

SEO Analysis

  • 4 keywords ranking in top 4-10 (first page) results
  • Keyword ‘blocked drains Baldivis’ is ranking in the 6th position (first page)
  • Keyword ‘blocked drains Rockingham’ is ranking in the 8th position (first page)
  • Keyword ‘plumber Baldivis’ is ranking in the 13th position (second page)
  • Keyword ‘plumbing services Rockingham’ is ranking in the 18th position (second page)
  • In April, we completed on-page optimisation with a focus on the keyword ‘leak detection rockingham’ which is ranking in 19th position (second page), up from 31st position (fourth page) prior to optimisation work being done.
  • Through the month of May, we plan to focus our on-page strategy on the keyword ‘hot water system mandurah’ to boost its organic ranking in Google search results.

    • GMB Analysis

  • Keyword ‘plumber Baldivis’ ranking in 3rd position in Google Maps (in the map pack).
  • Keyword ‘blocked drains Rockingham’ ranking in 4th position in Google Maps.
  • Keyword ‘blocked drains Baldivis’ ranking in 1st position in Google Maps (in the map pack).
  • Keyword ‘plumber Rockingham’ ranking in 10th position in Google Maps.
  • For the Baldivis GMB listing, we have noted 873 total views, 23 website visits, and 17 phone calls made from the GMB listing.
  • For the Rockingham GMB listing, we have noted 167 total views, 3 website visits, and 1 direct call made from the GMB listing.
  • In April, we were able to create and post SEO optimised content for the Baldivis GMB listing in order to gain more service and location relevance with Google. The post can be viewed here: https://bit.ly/3v4DAU5.
  • Additionally, we were able to create and post SEO optimised content for the Rockingham GMB listing in order to gain more service and location relevance with Google. The post can be viewed here: https://bit.ly/3K7h3Kp.
  • Through May, our focus will continue on boosting the ranking for Baldivis and Rockingham location keywords, in particular using keywords ‘plumber baldivis’ and ‘plumber rockingham’. Our off-page strategy aims to bring the related keywords to the top 3 positions (the map pack) in Google Maps results and improve visitor actions.