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Steve’s Window and Pressure Cleaning – April 2022 Monthly Report

by | Apr 7, 2022 | Steve's Window and Pressure Cleaning | 0 comments

Manager

The campaign saw mixed results in terms of site traffic, but much more favourable outcomes in SEO performance! We saw a small decline in user traffic, by 1.5%. Our highest count came on 11 April, with 14 users in total visiting the site. Almost half of these users came from organic (SEO) channels, although the time they spend on the site has dropped a little. Much more favourably, the site’s average SEO rank went up by 11.2% – sitting high at 5.1 overall. Keyword performance has been consistent, with all but 3 of our keywords on the first page of Google search results. April saw us complete optimisations focusing on the ‘roof cleaning Casino’ target keyword, which presently ranks 5th. We expect an improvement in its ranking in the coming weeks. Meanwhile, in May we will focus on the ‘roof cleaning Alstonville’ target keyword which ranks 11th. We aim to move it to the top 10 spots.

SEO Analysis

  • 11 keywords ranking in top 1-3 (first page) results
  • 10 keywords ranking in the top 4-10 (first page) results
  • Keyword ‘window cleaning ballina’ ranking in 1st position (first page)
  • Keyword ‘roof painting byron bay’ now ranks in 3rd position (first page), up from 11th position (second page) prior to the optimisation work done in March.
  • Keyword ‘window cleaning byron bay’ ranking in 5th position (first page)
  • Keyword ‘roof cleaning lismore’ ranking in 1st position (first page)
  • Keyword ‘roof cleaning casino’ ranking in 8th position (first page)
  • In April, we completed on-page optimisation with a focus on the keyword ‘roof cleaning Casino’ and we expect improvement in this keyword ranking in the coming weeks.
  • Through May, we will focus our on-page strategies on the keyword ‘roof cleaning Alstonville’ to help boost its ranking closer to the first page of Google’s search results.