Manager
We’ve seen mixed but still positive results for the campaign this April. Most favourable is our website traffic, which rose by 282.9%. The month started slow but spiked midway, with a high of 85 users in a day. A significant number of users arrived through organic (SEO) channels as well. The site’s average SEO rank saw a small drop, but we have more keywords now in the top 3 spots. The ‘skilled migration gold coast’ target keyword leads the way in the #1 spot. Meanwhile, the ‘visitor visas southport’ target keyword now ranks 9th on Google’s first page, up from 17th the previous month. For the GMB listings, ‘global talent visa southport’ leads the way in the #1 spot. Views were down in April, but we tracked 5 more phone calls through the Google Maps listing. May will see us focus SEO efforts and GMB strategies on ‘family migration visa australia’ target keyword, to improve its SEO rank and visitor actions.
Google Ads Analysis
640 Clicks
1.23% CTR
$0.13 Avg. CPC
35 Conversions
April marks the start for the Google Ads campaigns. We got some promising results since the campaign went live on the 22nd of the month. We tracked clicks to the Calendly booking page for now since we cannot track actual conversions in the absence of a tracking code in Calendly. Furthermore, we tracked calls and Contact Form submissions as other important conversion actions. As a result, there were 3 enquiries and 32 clicks to the booking page for the Partner Visa campaign, which is an awesome start.
However, there were no successful bookings recorded for the month. The Global Talent Visa and Local Awareness campaigns also did not get any conversion. Another thing worth noting is that Partner Visa is limited by budget while Global Talent Visa is not able to spend the budget.
With that being said, the plan for May is to implement changes to the landing pages so users immediately see the option to submit a contact form besides booking a Calendly meeting/interview. The contact forms are located at the bottom of the page and may be overlooked by website visitors who clicked the ad.We will also optimise the placement of ads for Global Talent and Local Awareness. Furthermore, we will conduct an evaluation about redistributing some of the budget from Global Talent Visa to the Partner Visa campaign since it has shown an impressive start and has the widest target area among the three active campaigns.
SEO Analysis
18 keywords ranking in top 3 (first page) results
17 keywords ranking in top 4-10 (first page) results
Keyword ‘training and temporary activity visa southport’ is ranking in the 2nd position (first page).
Keyword ‘global talent visa southport’ is ranking in the 2nd position (first page).
Keyword ‘skilled migration southport’ is ranking in the 26th position (third page).
Keyword ‘working holiday visas southport’ is ranking in the 11th position (second page).
Keyword ‘visitor visas southport’ is ranking in the 9th position (first page), up from 17th position (second page) in the previous month.
In April, we completed on-page optimisation with a focus on keyword ‘temporary graduate visa australia’ and we expect its ranking to improve in the coming weeks.
For the month of May, we plan to focus our on-page strategy on the keyword ‘family migration visa australia’ to boost its ranking and bring it closer to the first page of Google search results.
GMB Analysis
Keyword ‘training and temporary activity visa southport’ now ranking in 3rd position in Google Maps (in the map pack).
Keyword ‘global talent visa southport’ ranking in 1st position (ahead of the map pack).
Keyword ‘migration services southport’ ranking in 9th position in Google Maps.
For the month of April, we have noted 888 views (down from 1,340 total views previously), along with 33 website visits, and 19 phone calls (up from 14 previously) made via the Google Maps listing.
Through May, we plan to focus our off-page strategies on the keyword ‘family migration visa australia’ with the goal of bringing it closer to the top 3 positions (the map pack) in the Google Maps results and improving visitor actions.
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