Manager
We continue to see positive overall results for the campaign across several metrics! User visits again went up, this time by 75.0%, peaking on 21 April with 38 users visiting the site on the day. Average session duration remains over a minute, which is pleasing. We also saw a small but favourable increase in the site’s average SEO ranking, this time by 0.6%. Many of our target keywords have performed well, securing positions on the first page of Google search results. Some notable keywords include ‘invisible braces Sunrise Beach’ and ‘anti wrinkle injections Eumundi’, which both rank #1. We will expand our optimisation strategies for our vital keywords to boost their rankings. For Google Ads, meanwhile, we saw a fantastic start. Clicks are up to 370 in total, with an 8.5% Click Through Rate. This has resulted in 11 total conversions, although the new Search campaign does come with a higher Cost Per Conversion. In April, we focused on increasing exposure instead of attempting to compete for keywords, since bids can have a fairly high cost. We also reached out to Google Ads regarding ad impression restrictions. This May, we will continue updating negative keywords to better maximise our budget.
Google Ads Analysis
11 Conversions
370 Clicks
8.53% CTR
$3.18 Avg. CPC
2.97% Conversion Rate
April has been a great start for the Google Ads campaign. We got 6 conversions from the new Search campaign and an additional 5 from the existing Dynamic Search campaign, which is awesome to see.
However, the new Search campaign has a much higher cost per conversion. This can be due to the fact that we cannot track successful bookings or any activity at all being made in the booking form’s iFrame displayed in the Contact Us page of the website. If this is the case, we are not getting accurate data in our Google Ads campaigns.
For April, we focused on increasing exposure instead of targeting to always be in the first page of Google search results. Getting on the first page has very tight competition with bids getting as high as $11.29 which immediately consumes the daily budget. Furthermore, we reached out to Google Ads email support regarding the ad impression restrictions on the Invisible Braces ads due to the use of the term “smile solution” which is a generic term but is used as a brand name by the competitor Smile Solutions (https://www.smilesolutions.com.au/). We also put low intent and competitor search terms in the negative keyword list.
With that being said, the plan for May is to continue updating the negative keywords list to avoid wastes in budget due to irrelevant, low intent and competitor searches.
SEO Analysis
For the month of April, most of our targeted keywords have performed very well as most of them have secured rankings within the first page of search results.
24 keyword ranking in top 3 (first page) results
38 keywords ranking in top 4-10 (first page) results
Keyword ‘anti wrinkle injections Eumundi’ is ranking in the 1st position (first page).
Keyword ‘invisible braces Sunrise Beach’ is ranking in the 1st position (first page).
Keyword ‘teeth whitening Noosa’ is ranking in the 2nd position (first page).
Keyword ‘childrens dentist Eumundi’ is ranking in the 3rd position (first page).
Keyword ‘dental implants Noosa Heads’ is ranking in the 6th position (first page).
We will further expand our on-page and off-page strategies for these and more vital keywords in the coming months to boost their rankings and bring them closer to the first page of Google search results.
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