Manager
May brought some setbacks to the campaign in terms of SEO, but much better results for Google Ads. We saw a 40.1% decline in user visits, but the trend remains well over 7,000 visitors in total. About 30% of site visitors arrived through organic (SEO) channels – 2,228 in total, with 1,860 new. More favourably, despite the marginal drop in average SEO rank, we’ve sustained our keyword performance. All but two of our keywords are now on Google’s first page of search results! Meanwhile, we saw a 131.3% increase in conversions from the previous month on the Google Ads campaign. This led to a Conversion Rate of 6.1% – up 180.6% from April. We also saw the Cost Per Click decrease. However, we did not note any submissions for the Holiday Accommodation form since existing ad groups do not target the relevant keywords. This June, we will assess traffic projection for holiday accommodations to see if we should target another ad group.
SEO Analysis
5 keywords ranking in top 3 (first page) results
7 keywords ranking in top 4-10 (first page) results
Keyword ‘real estate agents Tewantin’ ranking in 9th position (first page)
Keyword ‘Noosa Heads real estate agent’ ranking in 6th position (first page)
Keyword ‘Noosa real estate agent’ ranking in 5th position (first page)
Keyword ‘real estate agent Noosa’ ranking in 9th position (first page)
Keyword ‘Noosa real estate’ ranking in 9th position (first page)
Keyword ‘Noosa Heads real estate’ ranking in 11th position (second page)
In May, we were able to create and post SEO optimised content for the Real Estate Agent Noosa GMB listing in order to gain more service and location relevance with Google. The post can be viewed here: https://bit.ly/39gq4US.
Additionally, we were also able to create and post SEO optimised content for the Real Estate Agent Tewantin GMB listing in order to gain more service and location relevance with Google. The post can be viewed here: https://bit.ly/3PtA3qG.
Through May, we completed on-page optimisation with a focus on the keyword ‘real estate agents Noosaville’ which is presently ranking in 9th position (first page).
For June, we plan to focus our off-page strategy on the keywords ‘real estate agents Tewantin’ and ‘real estate agents Noosa’ to improve their Google Maps results and boost customer actions.
Google Ads Analysis
37 Conversions
605 Clicks
21.69% CTR
6.12% Conversion rate
May has been great for the Google Ads. The conversions improved by 131.25%. This resulted in a 180.56% increase in conversion rate and 56.10% reduction in cost per conversion.
However, we are not able to distinguish form submissions while there are different ones for https://lagunarealestate.com.au/. i.e. Appraisal Pop out (Home Page), Request Inspection, and Marketing Appraisal Page forms. Furthermore, although there were search terms looking for holiday accommodations, we have not recorded any Holiday Accommodation form submissions for https://lagunanoosaholidays.com.au/ since the existing ad groups do not target the holiday accommodation keywords.
With that being said, the plan for May is to continue adding irrelevant, low intent, and competitor search terms in the negative keyword list. We will also conduct traffic projection for holiday accommodation related keywords to determine if it is worth targeting in another ad group.
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