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Southern Excavations – May 2022 Monthly Report

by | May 7, 2022 | Southern Excavations | 0 comments

Manager

May brought more favourable results for the campaign, although not without some setbacks. User traffic saw a welcome recovery, up 30.5% from last month. Average session duration also went up and is now over a minute. Of the total site visitors, 55.8% of them arrived through organic (SEO) channels, with all of them new to the website! In terms of SEO, however, we did see a small dip in the site’s average SEO rank, although it still remains fairly high at 9.1. We also lost a keyword from the first page of search results. The ‘retaining walls lismore’ keyword has gone up to 12th from its previous position of 18th. Meanwhile, we completed optimisations in May on the ‘excavation eltham’ keyword to boost its ranking back after it dropped from 10th to 14th. In June, we will focus on the ‘retaining walls eltham’ keyword which is fairly competitive. We aim to boost its ranking back to the top 10 spots.

SEO Analysis

  • 23 keywords ranking in top 4-10 (first page) results
  • Keyword ‘excavation byron bay’ ranking in 4th position (first page)
  • Keyword ‘bobcat hire lismore’ ranking in 6th position (first page)
  • Keyword ‘bobcat hire byron bay’ ranking in 5th position (first page)
  • Keyword ‘retaining walls byron bay’ ranking in 16th position (second page)
  • In May, we completed on-page optimisation focusing on keyword ‘excavation eltham’ and we expect a boost in its ranking in the coming weeks.
  • Through the month of June, we plan to focus our on-page optimisation on the keyword ‘retaining walls eltham’ as it has a fair level of competition and has slipped in ranking lately. Our goal is to boost its ranking from third to the first page of Google search results.