Manager
May saw somewhat mixed results for the SEO campaign, but much more favourable outcomes for the Google Ads campaign. User traffic saw a small 7.9% decline, but a majority continue to arrive through both CPC and organic (SEO) channels. In particular, organic users make up 30.4% of all site visitors, which is pleasing to see. In terms of keywords, we saw a promising increase in the site’s average SEO rank, which is now at 7.4 overall. We lost a few keywords from the top 3 spots of Google search results, but retain a large majority of our keywords in the top 10 spots. All in all, we’re seeing stable results for the SEO campaign. Meanwhile, our Google Ads campaign is off to an excellent start. We saw 14 conversions in total, with a 4.6% conversion rate. Click Through Rate declined somewhat, down 15.4%, but we also saw a decrease in Cost Per Click. However, we should note that we cannot track activity through the booking form’s iFrame as displayed in the site’s Contact Us form, so this data may not be fully accurate. In May, we set up a separate campaign for the ‘dentist noosaville’ keyword, and we will monitor its performance in the upcoming month of June. We will also set up the Emergency Dentist ad group once that section of the site is finalised.
Google Ads Analysis
14 Conversions
307 Clicks
7.21% CTR
$3.98 Avg. CPC
4.56% Conversion Rate
May has been a great start for the Google Ads campaign. We got 10 conversions from the 5Tales Search campaign and an additional 4 from the Dynamic Search campaign, which is awesome to see. We also noted an 18.52% decrease in cost per conversion, which means we are getting more leads with the same monthly budget.
However, the new Search campaign still has a much higher cost per conversion despite being lowered by 39.79% compared to April. This can be due to the fact that we cannot track successful bookings or any activity at all being made in the booking form’s iFrame displayed in the Contact Us page of the website. If this is the case, we are not getting accurate data in our Google Ads campaigns. Additionally, we also observed another brand of clear aligners called Spark Aligners popping out of the search terms.
For May, we set up a separate campaign targeting the keyword “dentist noosaville” with the aim to be in the top position for GMB and Google Maps results. The additional $200 monthly ad spend for the account and the average daily spend of the keyword “dentist noosaville” in the past 30 days was allocated to this campaign. We also put low intent and competitor search terms in the negative keyword list.
With that being said, the plan for June is to observe the performance of the Dentist Noosaville campaign. Furthermore, we will set up the Emergency Dentist ad group once the Emergency Dentist page in the website is finalised. We will not add the “spark aligners” search term to the negative keywords list for now to observe if we will get conversions. We will also continue updating the negative keywords list to avoid wastes in budget due to irrelevant, low intent and competitor searches.
SEO Analysis
For the month of May, most targeted keywords have generally stable outcomes and many of them are ranking within the first page of search results.
24 keyword ranking in top 3 (first page) results
42 keywords ranking in top 4-10 (first page) results
Keyword ‘anti wrinkle injections Eumundi’ is ranking in the 1st position (first page).
Keyword ‘invisible braces Sunrise Beach’ is ranking in the 1st position (first page).
Keyword ‘teeth whitening Noosa’ is ranking in the 3rd position (first page).
Keyword ‘childrens dentist Eumundi’ is ranking in the 3rd position (first page).
Keyword ‘dental implants Noosa Heads’ is ranking in the 6th position (first page).
In June, we will further expand our on-page and off-page strategies for these and more vital keywords to boost their rankings and bring them closer to the first page of Google search results.
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