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InTandem Advisory – May 2022 Monthly Report

by | May 7, 2022 | InTandem Advisory | 0 comments

Manager

We again see ups and downs for the month of May, although we’re pleased to report favourable results for the Google Ads campaign. For website metrics, we saw a 39.7% decline in user visits, with a standout peak of 27 visitors (all new) on the 5th May. 44% of users arrived through CPC channels, with a smaller but still notable number of them arriving through organic (SEO) channels. In terms of SEO, we’ve yet to see our keywords attain favourable rankings, but this is to be expected since the campaign is still in its early days. We plan to focus our strategies on several keywords to take advantage of their monthly search volume. Meanwhile, we’ve seen a boost in results from the Tax Plan ad group, which is pleasing to see. Click Through Rate is up 102.1%, while Conversion Rate is up over 2000%. We saw 19 conversions overall. In June we will continue updating the negative keywords list to avoid wasting resources.

SEO Analysis

  • 19 Conversions
  • 93 Clicks
  • 2.10% CTR
  • $5.37 Avg. CPC
  • 20.43% Conversion Rate
  • May has been great for Google Ads. We have seen a huge boost in conversions from the Tax Plan ad group. Additionally, there has been a consistently positive response from the Accountant for Doctors ad group.
  • However, we observed a huge jump in cost per click, which increased by 202.23% compared to April. We also noticed that some search terms were only related to general accounting services, not accounting for medical practitioners.
  • For May, we added unrelated and very broad search terms in the negative keyword list to avoid showing the ads to users with low intent and unrelated searches.
  • The plan for June is to continue updating the negative keywords list to avoid wastes due to irrelevant, low intent and competitor searches.

    • Google Ads Analysis

  • For the month of May, our keywords still have to attain remarkable and stable organic rankings. This can be quite expected with relatively new campaigns.
  • In June, our plan is to continue focusing optimisation strategies on keywords related to ‘business and tax advisory for doctors’, ‘bookkeeping for dentists’, ‘bookkeeping for doctors’, and ‘accountant for general practitioners’ as these have significant average monthly searches.
  • With this in mind, we will also further expand our on-page and off-page strategies for these vital keywords to ensure they gain a more solid foothold in the rankings and to bring them closer to the first page of Google search results.