Google Ads Analysis
May marks the first month for the Google Ads campaign under 5Tales.
Unfortunately, the campaign did not get any ad impressions. We reached out to Google Ads Support to discuss how we can further optimise the campaign. Based on their response, the ads were not delivered due to a number of reasons. First, the Ad Grant ads did not get a place within the maximum number of ads that can be shown for each Google search result. Secondly, the maximum keyword bid for a Google Ad Grant account is $2.00, but the competition for the keywords is high and costly. Lastly, Ad Grant ads are always placed below Google Paid account ads.
For May, we transferred the campaign to the Google Ads Paid account with a $100 monthly ad spend budget and paused it while awaiting for the final budget allocation. Further set up steps would still be needed for the campaign to go live such as copying the conversion actions from the Ad Grant account to the Paid account.
With that being said, the plan for June is to finish copying the conversion actions while waiting for the final monthly budget for the campaign.
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