Manager
The month of June has presented itself with a variety of challenges and room for improvement. The Google Ads Campaign finished on 59 clicks, a 5.28% CTR, a $7.26 CPC and 7 conversions. As we enter July, we will focus on updating the negative keyword list to prevent unnecessary ad spend on visitors with low purchase intent .Additionally, we will optimise the ads for Curtains and Shutters by split testing new landing pages to determine which page creates the highest amount of conversions. We will also set up a new ad group called ‘Brand’ where we will add search terms that are specifically related to your brand name. These ads will appear in front of users specifically looking for ‘Andersons Window Furnishings’ and will defend against competitors advertising on your name.
In terms of SEO, there are 68 keywords ranking in the top 3 spots on the first page of Google. The keyword ‘curtain Brisbane’ is in 5th position, and ‘custom made curtains Brisbane’ is in 5th position and ‘roman blinds South Brisbane’ is ranking in 1st position. In June, we spent time optimising the focus keyword, ‘shutters Capalaba’ and we aim to see its rankings increase over the coming weeks. As we enter July, we will focus our SEO efforts on optimising the keyword ‘custom made shutters Ascot’ as it is an increasingly competitive search term that we are aiming to bring to the first page of Google search results.
SEO Analysis
68 keywords ranking in top 3 (first page) results
22 keywords ranking in top 4-10 (first page) results
Keyword ‘curtain Brisbane’ ranking in 5th position (first page)
Keyword ‘curtains Brisbane’ ranking in 5th position (first page)
Keyword ‘custom made curtains Brisbane’ ranking in 5th position (first page)
Keyword ‘roman blinds South Brisbane’ ranking in 1st position (first page)
For the month of June, we completed an on-page optimisation with a focus on the keyword ‘shutters Capalaba’ and we expect improvement in its ranking in the coming weeks.
Through July, our plan is to focus our on-page optimisation on the keyword ‘custom made shutters Ascot’ as it has a fair level of competition but slipped in ranking lately. Our aim is to bring it into the first page of Google search results.
Google Ads Analysis
59 Clicks
5.28% CTR
$7.26 Avg. CPC
7 Conversions
June has been challenging for Google Ads. The cost per click was $7.26, which meant that there was a higher competition for the keywords. We also noticed competitor search terms getting clicks but not converting, which resulted in wastes in the budget. Consequently, the conversions dipped by 46.15%.
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With that being said, the plan for July is to continue actively updating the negative keywords list to avoid low intent and competitor searches. We will also focus on further optimising the ads for Curtains and Shutters ad groups by split testing the landing pages to determine which will shorten the user journey towards conversion. This will allow us to have more accurate data by the end of the month. We will also test new responsive search ads for the same. Finally, we would like to test setting up a Brand ad group, since we have been seeing search terms especially looking for your brand but triggering different keywords.
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