Manager
The month of June produced a variety of small wins for both website statistics and SEO. There was an increase in website traffic of 4.3% which included 147 new users. The average session duration was, 2 minutes and 10 seconds, which is an 87% increase compared to the month before. In terms of SEO, there are 18 keywords ranking in the top 3 spots, which is a 5.9% increase compared to May. Keywords ‘glass replacement Canberra’, ‘glazier Tuggeranong’, ‘glass repairs Canberra are ranking in the 5th,6th and 7th respectively. The keyword ‘window replacement Canberra’ is currently ranking in the 16th position, however, in June, we optimised the keyword and expect to see its rankings improve over the coming weeks. As we enter July, we will execute off-page optimisation strategies to assist in improving rankings. In regards to your GMB Campaign, the keyword ‘glazier Tuggeranong’ is currently in 10th position on Google Maps. There were over 1,850 views on the GMB listing, 61 website visits, 19 calls and over 7 requests for directions. The Tuggeranong Glass GMB had over 230 views, 2 website visits and 3 phone calls.
SEO Analysis
18 keywords ranking in top 3 (first page) organic search results
27 keywords ranking in top 4-10 (first page) organic search results
Keyword ‘glazier Canberra’ is in 14th position (second page).
Keyword ‘glazier Tuggeranong’ is in 6th position (first page).
Keyword ‘glass repairs Canberra’ is ranking in 7th position (first page).
Keyword ‘glass replacement Canberra’ is ranking in 5th position (first page).
In June, we completed on-page optimisation for the keyword ‘window replacement Canberra’ which is ranking in 16th position (second page).
Through July, we will focus on off-page strategies to help boost rankings closer to the first page of Google results.
GMB Analysis
Keyword ‘glazier Canberra’ is in 15th position in Google Maps.
Keyword ‘glass repairs Canberra’ is ranking in 6th position in Google Maps.
Keyword ‘glass replacement Canberra’ is ranking in 7th position in Google Maps.
Keyword ‘glazier Tuggeranong’ is in 10th position in Google Maps.
The Canberra Glass GMB listing also achieved 1,850 views (up slightly from 1,810 previously) on Google due to the Maps listing.
61 website visits (up from 53 previously), 19 phone calls, and 7 requests for directions were generated from the Google Maps listing.
Meanwhile, the Tuggeranong Glass GMB listing achieved 230 views on Google due to the Maps listing.
2 website visits and 3 phone calls were generated from the Google Maps listing.
In June, we were able to create and post SEO optimised content for the Canberra Glass GMB listing in order to gain more location relevance. The post can be viewed here: https://bit.ly/3OCoGeX.
In July, our plan is to focus our strategies on the keyword ‘glazier Tuggeranong’ to improve customer actions and help it move closer to the elusive top 3 Google Maps results (map pack).
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