Manager
We again see ups and downs for the month of June, with mixed website metrics but stable SEO results. Website traffic declined by 12.5%, but the month started very strongly. Organic user traffic remains steady, as 61.6% of users arrived through SEO channels. More favourably, average session duration is now almost at 2 minutes, with organic users spending an average of 2:27 on the site. In terms of SEO, our average rank holds steady at 4.0 still, with both keywords ranking fairly high. Google Maps results are similarly consistent, with both keywords in the top 3 spots of the map pack. In June, we created and posted optimised GMB content for better location relevance. In July, we will focus on off-page strategies to improve keyword rankings and customer actions.
SEO Analysis
For June, we are seeing generally stable results for both organic search and Google Maps listing.
1 keyword ranking in top 3 (first page) results
1 keyword ranking in top 4-10 (first page) results
Keyword ‘buyers agent Hobart’ ranking in 2nd position (first page) in organic Google results
Keyword ‘buyers agent Hobart’ ranking in 1st position (in map pack) in Google Maps results
Keyword ‘buyers agent Tasmania’ ranking in 6th position (first page) in organic results
Keyword ‘buyers agent Tasmania’ is back ranking in 2nd position (in map pack) in Google Maps results
In June, we created and posted SEO optimised content for the GMB listing in order to gain more service and location relevance with Google. The post can be viewed here: https://bit.ly/3OsSESl.
For the month of July, we will focus on off-page strategy to improve rankings in organic search and customer actions in Google Maps.
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