Manager
June sees mixed but still pleasing results for the Google Ads campaign, and a welcome recovery for the SEO campaign. User visits went up by 29.0%, with well over 9,000 visitors on the website. About 17.6% of them arrived through organic (SEO) channels – less than last month, but still a favourable number. The overall trend peaked at the end of the month, and we hope to sustain that strong performance through July. SEO performance has been steady, with all but one of our keywords on the first page of Google search results. In June, we created optimised content for the Real Estate Agent Noosa and Tewantin GMB listings to gain more relevance with Google. For Google Ads, conversions are down slightly from May, but calls and form submissions have been stable. We have not yet recorded any Holiday Accommodation form submissions since existing ad groups do not target the relevant keywords. In July, we will focus on off-page strategies to improve keyword rankings. We will also update the negative keyword list and test Holiday Accommodations ad groups.
SEO Analysis
5 keywords ranking in top 3 (first page) results
7 keywords ranking in top 4-10 (first page) results
Keyword ‘real estate agents Tewantin’ ranking in 9th position (first page)
Keyword ‘Noosa Heads real estate agent’ ranking in 6th position (first page)
Keyword ‘Noosa real estate agent’ ranking in 6th position (first page)
Keyword ‘real estate agent Noosa’ ranking in 9th position (first page)
Keyword ‘Noosa real estate’ ranking in 9th position (first page)
Keyword ‘Noosa Heads real estate’ ranking in 16th position (second page)
In June, we were able to create and post SEO optimised content for the Real Estate Agent Noosa GMB listing in order to gain more service and location relevance with Google. The post can be viewed here: https://bit.ly/3Oc1Zhu.
Additionally, we were also able to create and post SEO optimised content for the Real Estate Agent Tewantin GMB listing in order to gain more service and location relevance with Google. The post can be viewed here: https://bit.ly/3O80hxD.
For July, we plan to focus on off-page strategy to improve rankings in the organic search results and customer actions in GMB listings.
Google Ads Analysis
23 Conversions
602 Clicks
18.93% CTR
3.82% Conversion rate
June has been great for the Google Ads. The conversions dropped slightly compared to May, but we are still getting a steady amount of calls and form submissions.
Although there were search terms looking for holiday accommodations, we have not recorded any Holiday Accommodation form submissions for the domain https://lagunanoosaholidays.com.au/ since the existing ad groups do not target the holiday accommodation keywords and do not have the corresponding ads.
For June, we paused non-converting broad match keywords and replaced them with their phrase match equivalent to get more high intent and relevant traffic. We also added low intent keywords in the negative keywords list.
With that being said, the plan for July is to continue adding irrelevant, low intent, and competitor search terms in the negative keyword list. We will also test a Holiday Accommodations ad group to encourage traffic and conversions in the https://lagunanoosaholidays.com.au/ domain.
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