Manager
We again see ups and downs for the campaign in June, although still with favourable metrics. Site traffic has recovered, going up by 22.0%, although the trend was inconsistent. The highest single-day count for users on the website was 12, on both 9 and 15 June. Organic search users continue to make up the majority of site visitors, accounting for 73.5% of overall traffic. In terms of SEO, the site’s average rank did see a small drop of 2.7%. We did note more keywords ranking on Google search results now, which is pleasing to see, and a significant amount remain within the top 10 spots. Following our optimisations in May, the ‘plasterer Sydney’ keyword now ranks in 16th, and we expect its rank will continue improving. June saw us complete optimisations on the ‘water damage plaster’ keyword, which moved from 11th to 6th (first page). In July, we will shift to off-page strategies to improve organic keyword rankings in search results.
SEO Analysis
45 keywords ranking in top 3 (first page) results
56 keywords ranking in top 4-10 (first page) results
Keyword ‘water damage plaster Tamarama’ is ranking in the 2nd position (first page).
Keyword ‘plastering services Tamarama’ is ranking in the 8th position (first page).
Keyword ‘acoustic soundproofing and insulation Dover Heights’ is ranking in the 8th position (first page).
Keyword ‘acoustic soundproofing and insulation Bellevue Hill’ is ranking in the 8th position (first page).
Keyword ‘plastering services Rose Bay’ is ranking in the 12th position (second page).
Keyword ‘plasterer Sydney’ is ranking in the 16th position (second page) after the optimisation work in May.
In June, we completed on-page optimisation with a focus on the high-competition keyword ‘water damage plaster’ which is ranking in the 6th position (first page), up from 11th position (second page) in the previous month.
For the month of July, we plan to focus on off-page strategy to improve rankings and boost more keywords into the top organic search results.
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