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We saw more favourable results for the campaign in June, both in website metrics and SEO performance. Site traffic is back up by 5.9%, although the overall trend was inconsistent. Still, the month ended strong, with a peak of 9 users on a single day. Organic (SEO) users made up 67.6% of total site visitors, which is pleasing to see. They also spent a significant amount of time on the site – over 1 minute. Meanwhile, the site’s average SEO rank again rose, this time by 6.1%. Some keywords slipped from the top 3 spots of Google search results, however. The ‘automotive locksmith Ringwood’ keyword is performing notably well, holding the #1 spot. We also saw the ‘locksmith Glen Waverley’ keyword move up from 26th (third page) to 15th (second page) after optimisations. In June, we focused our efforts on the ‘locksmith Ringwood’ keyword, which has moved 10 spots up into 16th! In July, we will shift to off-page strategies to boost organic keyword rankings.
SEO Analysis
18 keywords ranking in top 3 (first page) results
17 keywords ranking in top 4-10 (first page) results
Keyword ‘automotive locksmith Mitcham’ ranking in 3rd position (first page)
Keyword ‘automotive locksmith Ringwood’ ranking in 1st position (first page)
Keyword ‘locksmith Blackburn’ ranking in 6th position (first page)
Keyword ‘security locks Blackburn’ ranking in 11th position (second page)
Keyword ‘locksmith Mitcham’ ranking in 19th position (second page)
Keyword ‘locksmith Glen Waverley’ is now ranking in 15th position (second page), up from 26th position (third page) after on-page optimisation work was done in May.
In June, we completed on-page optimisation with a focus on the keyword ‘locksmith Ringwood’ which is now ranking in the 16th position (second page), up from 26th position (third page) in the previous month.
For July, we plan to focus on our off-page strategies to boost rankings and bring them closer to the first page of Google search results.
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