Manager
We see mixed but mostly favourable results for the SEO campaign, and very positive ones for the Google Ads campaign. User traffic is back up, this time by 5.4%, with a peak of 98 users in a single day! Organic search users made up a majority of site traffic, accounting for 36.2% of all site visitors. Meanwhile, 20.2% of users arrived through CPC (Cost Per Click) channels. In terms of SEO, we did see a 1.4% drop in the site’s average rank, but keyword performance has been fairly steady. 71.9% of our keywords are on the first page of Google search results as well. For Google Ads, June continues our excellent performance. Conversions are up to 20 in total, and our Conversion Rate is at 9.1%! This has dropped the Cost Per Conversion, which is pleasing to see. However, the General Search campaign continues to have high Cost Per Conversion since transferring the ‘dentist noosaville’ keyword to a separate campaign. Competitor search terms trigger ads but do not lead to conversions. We also cannot track activity through the booking form’s iFrame, which means our data is not entirely complete. For June, we completed on-page optimisations focusing on the ‘dentist Sunshine Coast’ and we expect its rank to improve. We also adjusted bids for the Dentist Noosaville campaign. This July, we will set up the Emergency Dentist ad group and update the negative keywords list, as well as work on off-page strategies to boost organic search rankings.
Google Ads Analysis
20 Conversions
219 Clicks
7.08% CTR
$4.54 Avg. CPC
9.13% Conversion Rate
June has been awesome for the Google Ads campaign. We got 5 conversions from the General Search, 9 from the Dynamic Search, and 6 from the Dentist Noosaville campaigns. This is a big win, with most conversions coming from calls through the ads and the remaining from Contact Form submissions. We also noted a 43.03% decrease in cost per conversion, which means we are getting more leads with the same monthly budget.
However, the General Search campaign still has the highest cost per conversion since we transferred the ‘dentist noosaville’ keyword in a separate campaign. Although the conversion rate increased by 40.80%, there was a 65.70% spike in cost per click. This is because there are still a lot of competitor search terms triggering the ads but not converting. Furthermore, we cannot track successful bookings or any activity at all being made in the booking form’s iFrame displayed in the Contact Us page of the website. If this is the case, we are not getting accurate data in our Google Ads campaigns.
For June, we adjusted bids for the Dentist Noosaville campaign and added competitor and low intent keywords in the negative keywords list.
With that being said, the plan for July is to set up the Emergency Dentist ad group under the General Search campaign since the Emergency Dentist page in the website is now live. We will also continue updating the negative keywords list to avoid wastes in budget due to irrelevant, low intent and competitor searches.
SEO Analysis
23 keywords ranking in top 3 (first page) results
42 keywords ranking in top 4-10 (first page) results
Keyword ‘anti wrinkle injections Eumundi’ is ranking in the 4th position (first page).
Keyword ‘invisible braces Sunrise Beach’ is ranking in the 1st position (first page).
Keyword ‘teeth whitening Noosa’ is ranking in the 3rd position (first page).
Keyword ‘childrens dentist Eumundi’ is ranking in the 8th position (first page).
Keyword ‘dental implants Noosa Heads’ is ranking in the 6th position (first page).
li>In June, we completed on-page optimisation with a focus on keyword ‘dentist Sunshine Coast’ and we expect a boost in its ranking in the coming weeks.
For the month of July, we plan to focus on our off-page strategies to boost rankings and bring them closer to the first page of Google search results.
Recent Comments