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InTandem Advisory – June 2022 Monthly Report

by | Jul 7, 2022 | InTandem Advisory | 0 comments

Manager

June brings mixed results for both the SEO and Google Ads campaigns. User traffic is starting to bounce back, with a small but welcome 0.5% increase. There was a notable peak on 07 June, with 25 users visiting the site (22 new). The average SEO rank of the site also went up by 1.2%, which is pleasing to see. We’ve also sustained our keyword performance. June saw us complete optimisations on the ‘accountant for doctors Adelaide’ keyword, which we expect will improve in rank in the coming weeks. In terms of Google Ads performance, we saw a few setbacks. Several form submissions came from spam emails, which has interfered with our ability to collect reliable data. We countered the spam submissions by implementing a reCAPTCHA plugin. We also paused broad match and low intent keywords, replacing them with higher search intent items. In July, we will observe form submissions and update the negative keywords list. We will also focus on off-page strategies to boost keyword rankings.

SEO Analysis

  • 9 Conversions
  • 102 Clicks
  • 1.08% CTR
  • $4.75 Avg. CPC
  • 8.82% Conversion Rate
  • June has been challenging for Google Ads. The current performance data is not reliable since most form submissions came from spam emails during the first week of the month. The data from May was also confirmed to be the same, which was concerning.
  • However, the spam form submissions in the Google Ads campaign stopped as we implemented a premium reCAPTCHA plugin to the contact forms. We also paused broad match and low intent keywords. We replaced them with phrase match keywords with higher intent terms like ‘hire’, ‘find’, ‘get’, etc. Using a phrase match would also mean that most, if not all, search terms will be about accounting services for medical professionals, instead of general accounting services.
  • The plan for July is to continue updating the negative keywords list to avoid wastes due to irrelevant, low intent and competitor searches. We will also observe if there will be further spam form submissions coming from the Google Ads campaign.

    • Google Ads Analysis

  • 2 keywords ranking in top 3 (first page) results
  • 5 keywords ranking in top 4-10 (first page) results
  • Keyword ‘business and tax advisory for doctors Adelaide’ is ranking in the 1st position (first page).
  • Keyword ‘accountant for general practitioners Townsville’ is ranking in the 1st position (first page).
  • Keyword ‘bookkeeping for general practitioners Townsville’ is ranking in the 4th position (first page).
  • Keyword ‘business and tax advisory for general practitioners Adelaide’ is ranking in the 6th position (first page).
  • In June, we completed on-page optimisation with a focus on keyword ‘accountant for doctors Adelaide’ which is ranking in the 11th position (second page). We expect a boost in its ranking in the coming weeks.
  • For the month of July, we plan to focus on our off-page strategies to boost rankings and bring them closer to the first page of Google search results.