Manager
The month of June started strong for the website, although user traffic peaked on 2 June, with 54 visitors to the website (almost all of them new). Throughout the month approximately 15% of users arrived through organic search channels, while 41.7% of users arrived through CPC (Cost Per Click) channels. In terms of Google Ads performance, we did see some challenges. Clicks and Impressions were down from the month prior, although we did record 60 conversions for a 30.8% Conversion Rate. More significantly, the software did not record form submissions, despite 59 indicated Contact Form submissions. We have reached out to the Gravity Forms Technical Support team for a solution. In the meantime, we have set up a new Contact Form using a different plugin, Elementor. Throughout July, we will test Elementor as a contact form submission to see if we will receive notifications of submissions made through Google Ads. We will also update the negative keywords list.
Google Ads Analysis
60 Conversions
130 Clicks
0.93% CTR
$6.41 Avg. CPC
46.15% Conversion Rate
June has been a challenging first month for the Google Ads campaign. Although the campaign indicates 59 Contact Form submissions and one phone call over the month, there were no recorded form submissions in the website form builder plugin, Gravity Forms, and there were no received email notifications as well. Form submissions made through direct website visits and Google Tag Manager debug mode were recorded in the website and received via email. Hence, we reached out to Google Ads chat support. Upon investigation, we came to the conclusion that the Google Ads setup was working as intended. We then reached out to Gravity Forms Technical Support and haven’t heard from them since we responded to their request to send the System Report of the plugin.
For June, we paused the campaign while Gravity Forms Technical Support is yet to give an update on their troubleshooting and to avoid unreceived form submissions made through Google Ads. Meanwhile, we set up a new Contact Form using another form builder plugin called Elementor.
With that being said, the plan for July is to test the contact form submission using the Elementor form builder plugin and run the campaign for a week or so to determine if the email notifications will then be received when form submissions are made through Google Ads. We will also continue refining the keywords and updating the negative keywords list to avoid wastes in budget due to irrelevant, low intent and competitor searches.
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