Manager
The month of July has presented itself with a variation in results for website analytics and keyword rankings. Website Traffic saw a slight drop of 14.7% which totals 452 users but the average session duration saw an increase and now sits at 1 minute and 17 seconds. In relation to SEO, there were 37 keywords ranking in the top 3 spots and 23 keywords ranking in the top 4-10 spots. Specifically, keywords such as ‘mediation Ripley’, ‘small business lawyer Ipswich’ and ‘conveyancing lawyers Ipswich’ are ranking in the 1st, 1st and 3rd position on the first page of Google search. Throughout the month, we focused on on-page optimisation for the keyword ‘solicitors Ipswich Queensland’ where we anticipate its rankings to improve over the coming weeks. In August, we will focus on improving the trustworthiness and relevancy of the website which is an off-page optimisation strategy that improves keyword rankings.
SEO Analysis
37 keywords ranking in top 3 (first page) results
23 keywords ranking in top 4-10 (first page) results
Keyword ‘mediation Ripley’ ranking in 1st position (first page)
Keyword ‘small business lawyer Ipswich’ ranking in 1st position (first page)
Keyword ‘family lawyer Ipswich’ ranking in 6th position (first page)
Keyword ‘family lawyers Ipswich’ ranking in 5th position (first page)
Keyword ‘conveyancing lawyers Ipswich’ ranking in 3rd position (first page)
Keyword ‘business lawyers Ipswich’ ranking in 5th position (first page), up from 9th position (first page) in the previous month
Keyword ‘corporate lawyer Ipswich’ ranking in 11th position (second page)
In July, we focused our on-page optimisation on the keyword ‘solicitors Ipswich Queensland’. We expect improvement in its ranking in the coming weeks.
Through August, our plan is to focus on off-page optimisation strategy. We aim to boost ranking by improving how Google and users perceive the site’s authority, relevance, and trustworthiness.
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