Manager
As the month of July closed, there were 18 keywords ranking in the top 3 spots and 29 keywords ranking in the top 4-10 spots on the first page of Google Search. Specifically, keywords such as ‘glazier Tuggeranong’ and ‘glass replacement Canberra’ are both ranking 5th on the 1st page. Throughout July, we focused on off-page optimisation where the goal was to boost rankings by improving the authority and trustworthiness of the website. In August, the plan is to complete on-page optimisation for the keyword ‘glazier Tuggeranong’ and the outcome is to bring it closer to the first position.
SEO Analysis
18 keywords ranking in top 3 (first page) organic search results
29 keywords ranking in top 4-10 (first page) organic search results
Keyword ‘glazier Canberra’ is in 16th position (second page).
Keyword ‘glazier Tuggeranong’ is in 5th position (first page).
Keyword ‘glass repairs Canberra’ is ranking in 8th position (first page).
Keyword ‘glass replacement Canberra’ is ranking in 5th position (first page).
In July, we focused on off-page optimisation strategy. Our goal was to boost ranking by improving how Google and users perceive the site’s authority, relevance, and trustworthiness.
Through August, our plan is to focus our on-page optimisation on the keyword ‘glazier Tuggeranong’ as it has significant monthly searches. Our aim is to bring it closer to the #1 position in Google search results.
GMB Analysis
Keyword ‘glazier Canberra’ is in 15th position in Google Maps.
Keyword ‘glass repairs Canberra’ is ranking in 9th position in Google Maps.
Keyword ‘glass replacement Canberra’ is ranking in 7th position in Google Maps.
Keyword ‘glazier Tuggeranong’ is in 9th position in Google Maps.
The Canberra Glass GMB listing also achieved 2,393 views (up from 1,850 previously) on Google due to the Maps listing.
55 website visits (down slightly from 61 previously), 27 phone calls (up from 19 previously), and 2 requests for directions were generated from the Google Maps listing.
Meanwhile, the Tuggeranong Glass GMB listing achieved 395 views (up from 230 previously) on Google due to the Maps listing.
3 website visits and 5 phone calls (up from 3 previously) were generated from the Google Maps listing.
In July, we were able to create and post SEO optimised content for the Canberra Glass GMB listing in order to gain more location relevance. The post can be viewed here:https://posts.gle/hQQqS6.
Additionally, Google has finally rolled out Google Business Profile (GBP) to replace Google My Business (GMB). We expect some changes in the insights and data presentation we use for reporting.
For August, our plan is to focus our strategies on the keyword ‘glass replacement Canberra’ to improve customer actions and help it move closer to the elusive top 3 Google Maps results (map pack).
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