Manager
We’ve seen promising results for the month of July. User traffic has again improved, this time up by 13.9%. Traffic did slow down towards the end of the month, but we’re optimistic of recovering that in August. A significant number continue to arrive through organic (SEO) channels, and these organic search users spend over 2 minutes on the website. More broadly, average session duration remains well over a minute, which is a favourable metric. SEO performance has remained steady, with a 6.7% increase in the site’s average SEO rank. Keyword performance remains the same. Meanwhile, the Google Ads campaign has seen excellent results. We had 39 Conversions out of 678 Clicks, so the conversion rate is at 5.75% – an improvement from June. We’ve also identified a potential area for targeting, since Google Insights shows a growing trend for searches related to holiday rentals. In July, we focused on off-page strategies to boost organic search ranking and website authority, and also updated the negative keywords list. This August, we will focus on-page optimisations on the ‘Noosa Heads real estate’ keyword to take advantage of its monthly search volume and have it rank more solidly. We will also test a Holiday Accommodations ad group to drive website traffic and conversions.
SEO Analysis
6 keywords ranking in top 3 (first page) results
6 keywords ranking in top 4-10 (first page) results
Keyword ‘real estate agents Tewantin’ ranking in 9th position (first page)
Keyword ‘Noosa Heads real estate agent’ ranking in 8th position (first page)
Keyword ‘Noosa real estate agent’ ranking in 7th position (first page)
Keyword ‘real estate agent Noosa’ ranking in 9th position (first page)
Keyword ‘Noosa real estate’ ranking in 8th position (first page)
Keyword ‘Noosa Heads real estate’ ranking in 16th position (second page)
In July, we focused on off-page optimisation strategy. Our goal was to boost ranking by improving how Google and users perceive the site’s authority, relevance, and trustworthiness.
For August, our plan is to focus our on-page optimisation on the keyword ‘Noosa Heads real estate’ as it has significant monthly searches and has yet to gain a solid ranking. Our aim is to bring it closer to the first page of Google search results.
Google Ads Analysis
39 Conversions
678 Clicks
22.63% CTR
5.75% Conversion rate
July has been great for the Google Ads. The conversions improved significantly by 62.50% compared to June.Yet, there can still be additional conversions later since it takes about 3 days after an impression for most of the conversion data to be reported, according to the account’s data.
Although the campaign metrics have all improved compared to June, Google’s Insights recorded a growing trend towards holiday rentals related searches in the campaign’s target locations. This can be a source of more opportunities in getting leads, but we are not currently targeting that.
For July, we added low intent keywords and competitors in the negative keywords list.
With that being said, the plan for August is to continue adding irrelevant, low intent, and competitor search terms in the negative keyword list. We will also test a Holiday Accommodations ad group to encourage traffic and conversions in the https://lagunanoosaholidays.com.au/ domain after conducting research for holiday rentals related keywords.
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