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My Certifier – July 2022 Monthly Report

by | Aug 5, 2022 | My Certifier | 0 comments

Manager

We saw highs and lows in terms of metrics for the website in July. Website traffic dropped, although by a smaller margin of 3.7%. The overall trend was up and down as well. We saw a similar percentage as last month, of people arriving through organic (SEO) channels – about 74.3%. In terms of SEO performance, we saw a small but welcome recovery in the average SEO rank, by 5.9%. Keyword performance has been very stable, which is a favourable result. In July, we focused our on-page optimisations on the ‘building inspection Kiama’ keyword, which we expect will improve in ranking in the coming weeks. Meanwhile, for August, we will shift to off-page strategies to boost search rankings and website authority.

SEO Analysis

  • 17 keywords ranking in top 3 (first page) results
  • 12 keywords ranking in top 4-10 (first page) results
  • Keyword ‘private certifier Blacktown’ ranking in 1st position (first page)
  • Keyword ‘private certifier Shellharbour’ ranking in 2nd position (first page)
  • Keyword ‘private certifier Nowra’ ranking in 3rd position (first page)
  • Keyword ‘building inspection Blacktown’ ranking in 12th position (second page)
  • Keyword ‘building certifier Kiama’ ranking in 15th position (second page)
  • Keyword ‘building certifier Sydney’ ranking in 18th position (second page)
  • In July, we completed on-page optimisation with a focus on the keyword ‘building inspection Kiama’ and we expect its position to improve in the coming weeks.
  • Through the month of August, our plan is to focus on off-page optimisation strategy. We aim to boost ranking by improving how Google and users perceive the site’s authority, relevance, and trustworthiness.