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The month of July was somewhat challenging for the website and the SEO campaign. We did not see a continued rise in website traffic, although the trend saw several peaks. More promisingly, 47.6% of website users arrived through organic (SEO) channels and spent almost a minute on the site. In terms of SEO, we did see a very minor drop in the site’s average SEO rank by 0.8%, but we’ve sustained our keyword performance from last month. A majority of our keywords also remain on the first page of Google search results! In July, we switched to off-page strategies to boost search rankings and improve the way Google and users perceive our website’s authority. For August, we will focus on-page optimisations on the ‘decking Labrador’ keyword so it gains a solid ranking on Google.

SEO Analysis

  • 68 keywords ranking in top 3 (first page) results
  • 12 keywords ranking in top 4-10 (first page) results
  • Keyword ‘landscapers Oxenford’ ranking in 2nd position (first page)
  • Keyword ‘landscaping Helensvale’ ranking in 2nd position (first page)
  • Keyword ‘landscaping Robina’ ranking in 2nd position (first page)
  • Keyword ‘decking Southport’ ranking in 2nd position (first page)
  • Keyword ‘landscaping Runaway Bay’ ranking in 1st position (first page)
  • Keyword ‘decking Tweed Heads’ ranking in 3rd position (first page)
  • Keyword ‘landscaping Miami’ ranking in 9th position (first page)
  • Keyword ‘decking Hope Island’ ranking in 1st position (first page)
  • In July, we focused on off-page optimisation strategy. Our goal was to boost ranking by improving how Google and users perceive the site’s authority, relevance, and trustworthiness.
  • Through the month of August,our plan is to focus our on-page optimisation on the keyword ‘decking Labrador’ as it has yet to gain a solid ranking. Our aim is to bring it closer to the first page of Google search results.