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Southern Excavations – July 2022 Monthly Report

by | Aug 5, 2022 | Southern Excavations | 0 comments

Manager

July was a month of ups and downs for the website and the SEO campaign. User traffic saw a welcome recovery, up 18.0% from June, with organic search users accounting for 61.0% of total site visitors. The overall trend was inconsistent, but peaked at 5 users on the website at several times. In terms of SEO performance, the site’s average SEO rank is still stable, sitting at 9.4 overall. We’ve maintained our keyword performance as well, although ideally we’d like to see keywords move into the top 3 positions of Google search results. In July, we completed on-page optimisations on the ‘earthmoving Lismore’ keyword, which currently ranks 12th. We expect its ranking to improve in the coming weeks. For August, we will switch to off-page strategies to boost the site’s average SEO ranking by improving the way Google and users perceive the website’s authority.

SEO Analysis

  • 22 keywords ranking in top 4-10 (first page) results
  • Keyword ‘excavation Byron Bay’ ranking in 4th position (first page)
  • Keyword ‘bobcat hire Lismore’ ranking in 9th position (first page)
  • Keyword ‘bobcat hire Byron Bay’ ranking in 4th position (first page)
  • Keyword ‘retaining walls Byron Bay’ ranking in 13th position (second page)
  • In July, we completed on-page optimisation focusing on keyword ‘earthmoving Lismore’ and we expect its ranking to improve in the coming weeks.
  • Through the month of August, our plan is to focus on off-page optimisation strategy. We aim to boost ranking by improving how Google and users perceive the site’s authority, relevance, and trustworthiness.