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In July, website traffic finished at 136 new users and average session duration of 1 minute and 2 seconds. In terms of SEO, 93 keywords ranked in the top 1-3 spots and 2 keywords ranked in the top 4-10 spots on Google search. Specifically, keywords such as ‘artificial turf Chatswood’ and ‘fake grass Ashfield’ are both ranking 1st on the first page of Google. Throughout July, there was a focus on off-page optimisation in order to boost rankings by improving the relevancy and trustworthiness of the website. For August, we will focus on optimising the high-competition keyword ‘fake grass Sydney’ where we aim to improve its rankings.

SEO Analysis

  • 93 keywords ranking in top 1-3 (first page) results
  • 4 keywords ranking in the top 4-10 (first page) results
  • Keyword ‘artificial turf Chatswood’ ranking in 1st position (first page)
  • Keyword ‘fake grass Ashfield’ ranking in 1st position (first page)
  • Keyword ‘synthetic grass Wollongong’ ranking in 3rd position (first page)
  • Keyword ‘synthetic grass Botany’ ranking in 4th position (first page)
  • Keyword ‘artificial grass installation Sydney’ ranking in 8th position (first page)
  • Keyword ‘synthetic grass Sydney’ ranking in 14th position (second page)
  • Keyword ‘artificial turf Wollongong’ ranking in 3rd position (first page)
  • In July, we focused on off-page optimisation strategy. Our goal was to boost ranking by improving how Google and users perceive the site’s authority, relevance, and trustworthiness.
  • For the month of August, our plan is to focus our on-page optimisation on the high-competition keyword ‘fake grass Sydney’ as it has significant monthly searches and has yet to gain a solid ranking. We aim to bring it closer to the first page of Google search results.