Manager
July is again a mixed bag of results for the SEO and Google Ads campaigns. We saw a higher percentage of organic search users this month (37.4% for July vs. 20.2% for June). Traffic peaked on 13 July, with a total of 23 users on the website. SEO performance also saw a slight dip, though the site’s average rank remains fairly high at 8.2 overall. Keyword performance has been similarly up-and-down, although we have more keywords now on the first page of Google search results. In fact, over half our keywords are in the top 10 spots! More favourably, Google Ads results have been very positive. The campaign received 18 Conversions from 210 Clicks, with an 8.57% Conversion Rate. Our Conversions came through different channels, with most arriving through the Dynamic Search campaign. We did see an issue with Cost Per Conversion in the General Search campaign due to a drop in conversions from that channel. Competitor search terms also trigger ads but do not lead to clicks. In July, we focused on off-page strategies to boost keyword ranking and site authority. For Google Ads, we excluded locations and reallocated the budget, as well as updated the negative keywords list. This August, we will set up the Emergency Dentist ad group under the General Search campaign. We will also focus on-page strategies on the ‘dentist Tewantin’ keyword to take advantage of its monthly search volume and bring it into the top 10 spots on Google.
Google Ads Analysis
18 Conversions
210 Clicks
8.14% CTR
$4.18 Avg. CPC
8.57% Conversion Rate
July has been awesome for the Google Ads campaign. We got 4 conversions from the General Search, 12 from the Dynamic Search, and 2 from the Dentist Noosaville campaigns. This is a big win, with most conversions coming from calls through the ads and the remaining from Contact Form submissions.
However, the General Search campaign still has the highest cost per conversion. Although the CTR increased by 8.88%, there was still a 20% drop in conversions. This is because there are still a lot of competitor search terms triggering the ads but not converting. Due to this, the cost per click of the campaign is also significantly higher at $6.70 compared to the other two with less than $3. Furthermore, we cannot track successful bookings or any activity at all being made in the booking form’s iFrame displayed in the Contact Us page of the website. Since this is the case, we are missing out on some important data in our Google Ads campaigns.
For July, we excluded locations where the ads showed but are practically too far from the dental office location. We also reallocated $4 daily budget from the underspending Dentist Noosaville campaign to the Dynamic Search campaign, which is limited by budget. Lastly, we added low intent and competitor search terms in the negative keywords list to keep high intent searches in seeing the ads more.
With that being said, the plan for August is to set up the Emergency Dentist ad group under the General Search campaign since the Emergency Dentist page in the website is now live. We will also continue updating the negative keywords list to avoid wastes in budget due to irrelevant, low intent and competitor searches.
SEO Analysis
23 keywords ranking in top 3 (first page) results
43 keywords ranking in top 4-10 (first page) results
Keyword ‘anti wrinkle injections Eumundi’ is ranking in the 4th position (first page).
Keyword ‘invisible braces Sunrise Beach’ is ranking in the 1st position (first page).
Keyword ‘teeth whitening Noosa’ is ranking in the 3rd position (first page).
Keyword ‘childrens dentist Eumundi’ is ranking in the 3rd position (first page), up from the 8th position (first page) in the previous month.
Keyword ‘dental implants Noosa Heads’ is ranking in the 6th position (first page).
In July, we focused on off-page optimisation strategy. Our goal was to boost ranking by improving how Google and users perceive the site’s authority, relevance, and trustworthiness.
For the month of August, our plan is to focus our on-page optimisation on the high-competition keyword ‘dentist Tewantin’ as it has significant monthly searches. Our aim is to bring it into the first page of Google search results.
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