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July featured similar performance to June in terms of website and SEO metrics, and the Google Ads campaign. Site traffic lowered by a larger margin this time around, but it peaked early in the month with the highest per-day count of 13 users. CPC (Cost Per Click) channels again brought the majority of users to the website (70.7% of total user visits), while organic search users made up 16% of traffic. The site’s average SEO rank again saw a very small dip of 0.5%, but we have more keywords now on the first page of Google search results! The Google Ads campaign, meanwhile, saw more favourable results. Conversions are up by 100% – we saw 14 in total, out of 138 Clicks, for a 10.1% Conversion Rate. However, we saw a drop in the number of Impressions. In July, we set up Enhanced Conversions to comply with Google Ads’ privacy update. We hope this will improve the quality of offline conversions. We also updated the negative keyword list. For SEO, we switched to off-page strategies to boost keyword rankings and site authority. For August, we will fix GMB synchronisation with Google Ads and optimise the ‘commercial electrician Sunshine Coast’ to take advantage of its monthly search volume.
Google Ads Analysis
14 Conversions
138 Clicks
5.67% CTR
$4.38 Avg. CPC
10.14% Conversion Rate
July has been great for the Google Ads campaign. The conversions doubled compared to June, resulting in an awesome 50.21% decrease in cost per conversion.
Although we observed a 24.49% decrease in total Impressions, the Search Impression Share, which is the impressions you’ve received on the Search Network divided by the estimated number of impressions you were eligible to receive, still increased by 2.73%.
For July, we set up Enhanced Conversions, which involved hashing the email and phone number of people who submit forms. Aside from complying with Google Ads’ privacy update related to this, it can also help in improving the quality of offline conversions when implemented in coordination with the business’s customer relationship management (CRM) software. We also added competitor search terms in the negative keywords list.
With that being said, the plan for August is to continue updating the negative keywords list to avoid wastes due to irrelevant, low intent and competitor searches. Furthermore, we will fix the GMB synchronisation with Google Ads.
SEO Analysis
28 keywords ranking in top 3 (first page) results
262 keywords ranking in top 4-10 (first page) results
Keyword ‘commercial electrician Maroochydore DC’ is ranking in the 4th position (first page).
Keyword ‘commercial electrician Peregian Beach’ is ranking in the 4th position (first page), up from 7th position (first page) in the previous month.
Keyword ‘commercial electrician Bli Bli’ is ranking in the 7th position (first page), up from the 26th position (third page) in the previous month.
In July, we focused on off-page optimisation strategy. Our goal was to boost ranking by improving how Google and users perceive the site’s authority, relevance, and trustworthiness.
For the month of August, our plan is to focus our on-page optimisation on the high-competition keyword ‘commercial electrician Sunshine Coast’ as it has significant monthly searches and has yet to gain a solid ranking. Our aim is to bring it closer to the first page of Google search results.
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