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InTandem Advisory – July 2022 Monthly Report

by | Aug 5, 2022 | InTandem Advisory | 0 comments

Manager

In July, we again see mixed but still positive results for the campaigns. User traffic peaked near the start of the month at 31 users – more than last month’s highest per-day traffic. Organic traffic makes up a notable number of users arriving to the website. SEO results are similarly up-and-down, as the site’s average SEO rank slipped a bit. Still, we have 4 keywords in the top 3 spots of Google, with 3 holding the #1 position. Leading the way is the ‘business and tax advisory for general practitioners Wollongong’ keyword. Meanwhile, for the Google Ads campaign, we’ve seen more favourable results. There were 86 clicks, leading to 5 conversions. We also saw 8 form submissions, with 5 coming through Google Ads – all of which were high-intent inquiries. In July, we worked on off-page optimisations to boost organic search ranking and website authority. This August, we will focus on-page strategies on the ‘business and tax advisory for doctors Brisbane’ keyword to garner a solid Google search ranking. The Google Ads campaign is currently paused, in line with your instructions.

SEO Analysis

  • 4 keywords ranking in top 3 (first page) results
  • 3 keywords ranking in top 4-10 (first page) results
  • Keyword ‘business and tax advisory for general practitioners Wollongong’ is ranking in the 1st position (first page).
  • Keyword ‘business and tax advisory for general practitioners Townsville’ is ranking in the 1st position (first page).
  • Keyword ‘business and tax advisory for doctors Newcastle’ is ranking in the 3rd position (first page).
  • Keyword ‘accountant for doctors Adelaide’ is ranking in the 10th position (first page).
  • In July, we focused on off-page optimisation strategy. Our goal was to boost ranking by improving how Google and users perceive the site’s authority, relevance, and trustworthiness.
  • For the month of August, our plan is to focus our on-page optimisation on the keyword ‘business and tax advisory for doctors Brisbane’ as it has yet to gain a solid ranking. Our aim is to bring it closer to the first page of Google search results.

    • Google Ads Analysis

  • 5 Conversions
  • 86 Clicks
  • 0.77% CTR
  • $4.27 Avg. CPC
  • 5.81% Conversion Rate
  • July has been great for Google Ads. Out of 8 form submissions made through the website for the month, 5 came from Google Ads. All of these were high intent enquiries.
  • However, there was still a spam form submission that used an eligible email domain. We confirmed it came through organic search, not through Google Ads.
  • The plan for August is to wait for the decision on whether or not to continue with the campaigns, since the campaign was paused on the 25th of July.