Manager
July was a challenging month for the website and the Google Ads campaign. User traffic dropped significantly, and the overall trend was up-and-down, although it did see several peaks. The Google Ads campaign went live again starting 7 July, and the campaign is still in the learning phase. Click Through Rate did improve which shows that more people are interested in the business. In July, we set up a new Contact Form through a different plugin called Elementor, and we hope to record more accurate data regarding submissions. We also updated the negative keywords list. In August, we will continue refining our keyword lists and test Remarketing to website visitors who did not become leads.
Google Ads Analysis
1 Conversion
123 Clicks
3.43% CTR
$6.80 Avg. CPC
0.81% Conversion Rate
July has been a challenging month for the Google Ads campaign. It has only been live again since the 7th of July and still needs further optimisations based on the actual traffic where the ads show. However, the campaigns’ overall CTR has improved by 269.32% compared to June, which means more people are being interested in the business and clicking through the ads.
For July, we set up a new Contact Form using a different form builder plugin called Elementor. We also added low intent, research-related, and irrelevant search terms to the negative keywords list. Some common examples were users finding details on how to become NDIS plan managers, and those finding details about self-management which is not the nature of YCPM.
With that being said, the plan for August is to continue refining the keywords and updating the negative keywords list to avoid wastes in budget due to irrelevant, low intent and competitor searches. We will also test Remarketing to re-appear before website visitors that did not become leads.
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